# Dystopian Literature Fashion Lookbooks Syndicate's Fall/Winter 2018 Shoot Has a Chilling Message By Kalin Ned | Published 2018-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dystopian-literature References: [highsnobiety](https://www.highsnobiety.com/p/syndicate-original-fw18-lookbook/#slide-4) & [sndct](http://www.sndct.com/) The Syndicate Original Fall/Winter 2018 taps into militantly authoritative styles and dystopian literature for its silhouette designs, as well as its lookbook photography. The popular Ukrainian label references '1984' -- the popular and socially apocalyptic novel by George Orwell. The Syndicate Original's lookbook features a chilling and thematically relevant representation of its dark designs, which feature a dominant color palette of white, red and black with a strong emphasis on propaganda-styled graphic illustrations. While some of the prints are indirect -- the black and white graphic of the vertically layered eye pairs suggest that Big Brother is watching you, others are a more blunt nod to the dystopian literature masterpiece -- the graphic print that incorporates the official slogan of 1984's Party: "War is peace. Freedom is slavery. Ignorance is strength." ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 84% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Militantly Authoritative Styles:** Opportunity: Develop fashion lines that incorporate militaristic elements and authoritative aesthetics. - **Dystopian Literature Influence:** Opportunity: Create fashion collections that draw inspiration from dystopian novels and themes. - **Propaganda-styled Graphic Illustrations:** Opportunity: Design clothing with bold graphic prints that resemble propaganda imagery. ### Industries Being Reshaped - **Fashion:** Opportunity: Fashion brands can explore new avenues for creativity by infusing dystopian literature influences into their designs. - **Literature:** Opportunity: Authors and publishers can collaborate with fashion brands to create merchandise inspired by dystopian novels. - **Graphic Design:** Opportunity: Graphic designers can explore the use of propaganda-inspired imagery in various industries, including fashion. ## Related on Trend Hunter - [Dystopian Series Apparel](https://www.trendhunter.com/trends/hunger-games-collection.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md)