# Unsettling Imagery 'Dyssomnia' by Andrey Rogach Gives Me an Uncomfortable Feeling By Michael Hines | Published 2010-02-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/dyssomnia-by-andrey-rogach References: [photographyserved](http://www.photographyserved.com/Gallery/Dyssomnia/395426) & [behance.net](http://www.behance.net/AndreyRogach/Frame) 'Dyssomnia' by Andrey Rogach definitely freaks me out. At best, I feel uncomfortable, yet I can't avert my eyes from these shots. Andrey Rogach does a wonderful job of creating a [creepy mood](https://www.trendhunter.com/trends/the-tales-of-the-weird). The shots of [people in masks](https://www.trendhunter.com/trends/paranoid-fw25) are alright, but it's the ones that feature regular people that get me. The mood just seems so empty, the setting so post-apocalyptic. Decide for yourself what 'Dyssomnia' by Andrey Rogach makes you feel. I know after seeing these shots I'll be [sleeping with the light on](https://www.trendhunter.com/trends/ikea-sleep-talk). ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 90% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Creepy Photography:** There is an opportunity for disruptive innovation in developing new and unique ways of capturing unsettling and uncomfortable visuals through photography. - **Post-apocalyptic Themes:** There is an opportunity for disruptive innovation in incorporating elements of post-apocalyptic imagery and themes in various forms of media, including film, art, and fashion. - **Masked Identities:** There is an opportunity for disruptive innovation in exploring the concept of masked identities in art and fashion, as a means of creating a sense of mystery and intrigue. ### Where This Applies - **Photography:** The field of commercial and artistic photography has potential for disruption by incorporating eerie and unsettling themes inspired by 'Dyssomnia'. - **Film and Television:** Incorporating post-apocalyptic themes inspired by 'Dyssomnia' in films and television shows could create new and unique viewing experiences for audiences. - **Fashion:** The fashion industry has potential for disruption by incorporating elements of masked identities and post-apocalyptic themes in clothing and accessory design. ## Related on Trend Hunter - [Horror Film Fragrances](https://www.trendhunter.com/trends/the-scent-of-a-nightmare.md) - [Apocalypse Post Pandemic Art](https://www.trendhunter.com/trends/contemporary-urban-art.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Horror-Themed Cabins](https://www.trendhunter.com/trends/unique-stays-club.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Suspenseful Statement Chairs](https://www.trendhunter.com/trends/edgeofyr.md) - [Horror-Themed Overnight Experiences](https://www.trendhunter.com/trends/warner-bros-icons-of-horror.md) - [Thought-Provoking Interactive Installations](https://www.trendhunter.com/trends/antibodies-installation.md) - [Immersive Horror Games](https://www.trendhunter.com/trends/eyes-never-wake.md)