# Dirt Meal Campaigns The Dyson Vacuum Enjoys Dusty Dishes in Latest Print Ads By Meghan Young | Published 2014-12-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dyson-vacuum References: [adeevee](http://www.adeevee.com/2014/12/dyson-loves-to-eat-print/) & [dyson](http://www.dyson.com) The meals featured in the concept Dyson vacuum ad campaign may look far from appetizing to humans, but for this household machinery, it'll do just fine. A visualization of the tag line, "Dyson loves to eat," it shows dust and dirt piled neatly on a plate. This direction is clever considering that food photography has become a social phenomenon thanks to [Instagram](https://www.trendhunter.com/trends/food-waste-campaigns). Conceived and executed by the [Miami Ad School](https://www.trendhunter.com/trends/college-football-27), which is based in San Francisco, California, the Dyson vacuum ad campaign features such dishes as the "[Rainbow Rock Sorbet](https://www.trendhunter.com/trends/ikea-us)," which is made up of "mildew-sweetened aquarium rocks [m]ixed with broken glass, one used ice cream stick, and an assortment of lint." The Dyson vacuum concept campaign was art directed and photographed by Elton Rhee with copy by writer Mitchell Quesada. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 48% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Food Photography:** Disruptive innovation opportunity: Develop a food photography app specifically for creating visually appealing images of everyday household messes. - **Concept Ads:** Disruptive innovation opportunity: Create a platform that allows companies to easily create and share concept ads that push the boundaries of traditional advertising. - **Household Machinery:** Disruptive innovation opportunity: Invent a self-cleaning household machinery that can automatically detect and clean common household messes. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Integrate virtual reality technology into advertising campaigns to create immersive and interactive experiences for consumers. - **Cleaning Products:** Disruptive innovation opportunity: Develop cleaning products that are specifically designed to conveniently clean the types of messes showcased in concept ads. - **Digital Platforms:** Disruptive innovation opportunity: Create an online marketplace for buying and selling concept ads, connecting advertisers with creative professionals. ## Related on Trend Hunter - [Product Review-Centered Campaigns](https://www.trendhunter.com/trends/kitchenaid-love-the-racks.md) - [Honest Mealtime Campaigns](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids.md) - [Dusty Advertising Campaigns](https://www.trendhunter.com/trends/kfc-spain.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md) - [Denim-Wrapped Home Vacuums](https://www.trendhunter.com/trends/jeansified-object.md) - [Display-Equipped Vacuum Systems](https://www.trendhunter.com/trends/blend-i-vacuum-cleaner.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)