# Nourishing Sunflower Oil Haircare Dyson Omega Features an Ingredient Grown on Dyson Farms By Laura McQuarrie | Published 2025-08-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dyson-omega References: [prnewswire](https://www.prnewswire.com/news-releases/beauty-meets-farming-the-dyson-omega-nourishing-collection-engineered-to-strengthen-hair--for-maximum-shine-302521168.html)  Dyson introduced its first wet line styling products with a key ingredient derived from oyster mushrooms, and its second haircare range, [Dyson Omega](https://www.trendhunter.com/trends/dyson-ceramic-apricot-and-topaz), features a natural ingredient from its farms in Lincolnshire. This nourishing collection was created to solve the problem of dry hair with the Dyson Oli7 blend, a combination of seven omega-rich oils. As such, Omega is the first Dyson product to feature an ingredient grown on [Dyson Farms](https://www.trendhunter.com/trends/dyson-chitosan). Alongside [Dyson Farming](https://www.trendhunter.com/trends/dyson-amino-leave-in-scalp-bubble-treatment) sunflower seed oil, some of the other plant-based oils selected include corn oil, olive oil and avocado oil. In the Dyson Omega collection, there's a silicone-free hydrating hair oil that conditions and provides a protective moisture seal, and an eight-in-one multitasking conditioning spray that helps with everything from detangling and reducing frizz to minimizing breakage. ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 89% | Activity: 88% | Freshness: 47% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Farm-to-beauty Movement:** The integration of Dyson Farming sunflower seed oil exemplifies a shift towards sourcing beauty ingredients directly from dedicated farms, highlighting a burgeoning demand for traceability and sustainability in cosmetics. - **Natural Ingredient Formulation:** As beauty products increasingly incorporate naturally-derived oils such as corn, olive, and avocado, there's a significant move towards formulations that eschew synthetics, prioritizing both health and ecological benefits. - **Oli7 Blend Innovation:** The creation of the Oli7 blend, merging seven omega-rich oils, showcases a trend toward multi-functional haircare solutions that address varied consumer hair needs in a single product. ### Who This Affects Most - **Eco-friendly Personal Care:** With a focus on plant-based ingredients, the eco-friendly personal care industry is expanding, driven by consumer demand for products that minimize environmental impact and enhance natural wellness. - **Agricultural Beauty Integration:** The collaboration between farming and beauty, as seen with Dyson Farms producing key haircare ingredients, suggests a growing industry intersection where agricultural practices meet personal care utilities. - **Silicone-free Haircare Market:** As silicone-free alternatives like Dyson's Omega line gain popularity, the haircare industry sees a growing segment dedicated to offering consumers products that avoid potential build-up and environmental issues. ## Related on Trend Hunter - [Mushroom-Powered Hair Stylers](https://www.trendhunter.com/trends/dyson-chitosan.md) - [Foam-to-Serum Hair Treatments](https://www.trendhunter.com/trends/dyson-amino-leave-in-scalp-bubble-treatment.md) - [Multi-Benefit Hair Oils](https://www.trendhunter.com/trends/miraculous-oil.md) - [Vegan Smoothing Hair Oils](https://www.trendhunter.com/trends/smoothing-hair-oils.md) - [Waterless Hair Serums](https://www.trendhunter.com/trends/h90-hydroxytyrosol-hair-oil-serum.md) - [Summer Solstice Haircare Appliances](https://www.trendhunter.com/trends/dyson-ceramic-apricot-and-topaz.md) - [Curl-Enhancing Hair Oils](https://www.trendhunter.com/trends/multiuse-hair-oil.md) - [Unique Hairspray Formulas](https://www.trendhunter.com/trends/kms-hairstay.md) - [Deeply Hydrating Hair Oils](https://www.trendhunter.com/trends/hydrate-oil.md)