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# Personalized Connected Stylers
Dyson Airwrap i.d. Multi-Styler & Dryer Customizes Curl Styling

By Laura McQuarrie | Published 2024-08-15 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/dyson-airwrap-id
References: [prnewswire](https://www.prnewswire.com/news-releases/dyson-takes-its-next-step-into-the-world-of-beauty-with-its-first-ever-wet-line-styling-products---the-dyson-chitosan-formulations-range-302222901.html) & [dyson](https://www.dyson.com/hair-care/sign-up)

![Personalized Connected Stylers](https://cdn.trendhunterstatic.com/thumbs/543/dyson-airwrap-id.jpeg)

The [Dyson](https://www.trendhunter.com/trends/dyson-nextgeneration-airwrap) Airwrap i.d. Multi-[Styler](https://www.trendhunter.com/trends/harrods) & [Dryer](https://www.trendhunter.com/trends/remington-styling-tools), Dyson's first connected beauty device, is now equipped with i.d. curl for an automated, personalized curling sequence. This Bluetooth-enabled smart styler considers user profile data like hair type, length and skill level, and with the press of a button, i.d. curl wraps, styles, and sets curls while controlling heat and airflow.

Since the needs of different curl types vary, the Dyson Airwrap i.d. is available in two options: Dyson Airwrap ID Multi-styler for Curly to Coily Hair T3-4 and Dyson Airwrap ID Multi-styler for Straight to Wavy Hair T1-2. Alongside the launch of Airwrap i.d., Dyson debuted three all-new attachments: a Conical Barrel for tighter, defined curls; a Wave+Curl Diffuser for improved natural curl patterns; and a Blade Concentrator for enhanced smoothness.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 85% | Activity: 95% | Freshness: 27%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Why This Trend Is Growing

- **Smart Hair Styling Devices:** Devices like the Dyson Airwrap i.d. Multi-Styler leverage Bluetooth technology to deliver personalized styling experiences based on individual hair profile data.
- **Automated Beauty Tools:** The i.d. curl feature streamlines the curling process by automating heat and airflow controls, catering to different hair types with precision and ease.
- **Customized Haircare Attachments:** Attachments such as Conical Barrels and Wave+Curl Diffusers are designed to provide tailored haircare solutions, enhancing the versatility and effectiveness of styling tools.

### Industries Being Reshaped

- **Beauty Technology:** Intelligent devices that adapt to user needs are transforming the beauty industry by offering more precise and effective personal care solutions.
- **Consumer Electronics:** Integration of smart features in everyday grooming tools is opening new avenues for innovation in the consumer electronics sector.
- **Haircare Products:** The introduction of customizable device attachments creates opportunities for specialized haircare products that address unique styling requirements.

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