# Wet-to-Dry Hair Straighteners The Dyson Airstrait™ Has No Hot Plates for No Heat Damage By Laura McQuarrie | Published 2023-05-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/dyson-airstraight References: [galaxus.ch](https://www.galaxus.ch/en/page/the-airstrait-is-here-a-first-look-at-dysons-latest-hair-straightener-27727) & [dyson](https://www.dyson.com/hair-care/hair-straighteners/airstrait) [Dyson](https://www.trendhunter.com/trends/dyson-nextgeneration-airwrap) consistently impresses the beauty world with its [innovative hair care products](https://www.trendhunter.com/trends/loreal-group), and its newest release, The Dyson Airstrait™, continues to uphold that reputation by revolutionizing hair straightening with its cutting-edge technology and exceptional performance. This wet-to-dry straightening tool introduces a new way to straighten hair without hot plates or heat damage. Instead, Dyson's newest hair care technology uses high-pressure airflow to straighten hair as it dries. The design of the device projects airflow downwards at an angle so that the tension needed to create a smooth style is possible with reduced damage and breakage to the hair. Some of the noteworthy features that fuel this innovation include [intelligent heat control](https://www.trendhunter.com/trends/smart-haircare-appliances) and a 13-blade Hyperdymium motor that powerfully propels 11.9 liters of air through the machine per second. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 82% | Activity: 96% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Wet-to-dry Hair Styling Products:** There is an opportunity for the development of more hair styling products that can be used on wet hair without causing damage. - **High-pressure Airflow Tools:** There is an opportunity for the development of more tools that utilize high-pressure airflow to achieve results without causing damage. - **Heatless Straightening Technology:** There is an opportunity for the development of more straightening tools that do not rely on heat to achieve results. ### Industries Being Reshaped - **Hair Care:** This industry can develop innovative hair styling tools and products that utilize technology that reduces heat damage to the hair. - **Beauty:** This industry can benefit from developing beauty tools that make hair styling faster and less damaging. - **Appliances:** This industry can benefit from incorporating high-pressure airflow technology into various appliances for better performance and reduced damage. ## Related on Trend Hunter - [Air-Powered Hair Styling Appliances](https://www.trendhunter.com/trends/dyson-nextgeneration-airwrap.md) - [Multifunctional Styling Tools](https://www.trendhunter.com/trends/conairs-new-infiniti-pro-2in1.md) - [Infrared Hair Styling](https://www.trendhunter.com/trends/loral-light-straight.md) - [Heated Smoothing Brushes](https://www.trendhunter.com/trends/designmes-smoothing-brush.md) - [Versatile Hair Styling Tools](https://www.trendhunter.com/trends/versatile-hair-styling-tool.md) - [Multi-Tasking Blowdryers](https://www.trendhunter.com/trends/duet-blowdry.md) - [Personalized Connected Stylers](https://www.trendhunter.com/trends/dyson-airwrap-id.md) - [Intelligent Hair Dryers](https://www.trendhunter.com/trends/t3-aire-iq.md) - [Advanced Hair Multi-Stylers](https://www.trendhunter.com/trends/multistyler.md)