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# Dyslexia Awareness Websites
The Dizzying Site is for Dyslexia Canada's It’s Hard to Read Campaign

By Ell Smith | Published 2021-01-29 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/dyslexia-canada
References: [adweek](https://www.adweek.com/creativity/this-dizzying-site-tries-to-give-you-a-sense-of-what-its-like-to-live-with-dyslexia/) & [itshardtoread.org](https://itshardtoread.org/)

In an effort to raise awareness for children living with Dyslexia, the non profit Dyslexia Canada, has released a campaign dubbed "It's [Hard to Read](https://www.trendhunter.com/trends/specsavers-campaign)" which offers insights into the neurological condition.

Roughly 15 - 20% of children are diagnosed with Dyslexia, and while the resources are out there to support them through education, there's a gap in public knowledge. To help people understand what it is like to live with the condition, Dyslexia Canada partnered with agency Dentsumcgarrybowen to create a [dizzying website](https://www.trendhunter.com/trends/assistive24). The site features jumbled letters a background that contrasts the font, making for a confusing reading experience that's similar to how those living with the learning disorder interpret words and phrases.

Image Credit: Dyslexia Canada

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 24% | Activity: 30% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### Key Themes Behind This Trend

- **Dyslexia Awareness Campaigns:** Organizations are increasing their efforts to raise awareness and educate the public about Dyslexia.
- **Neurodiversity Acceptance:** The movement towards accepting and accommodating differences in neurological functioning is gaining traction.
- **Accessible Web Design:** Web designers are exploring new ways to make websites accessible for individuals with learning disorders like Dyslexia.

### Where This Applies

- **Education:** Educational institutions can take advantage of these awareness campaigns and work towards creating inclusive learning environments.
- **Non-profit:** Non-profit organizations that focus on supporting individuals with learning disorders can use these campaigns and websites to connect with a wider audience.
- **Web Design:** Web designers can tap into the need for accessible web design by exploring new technologies and design approaches.

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