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# Typography-Centric Vibrant Identities
The OCC Enjoys a Dynamic Visual Language by Beetroot Design

By Kalin Ned | Published 2018-12-28 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/dynamic-visual-language
References: [behance.net](https://www.behance.net/gallery/70446487/Onassis-Cultural-Centre-2017-2018) & [beetroot.gr](http://www.beetroot.gr)

The establishment of an engaging and dynamic visual language is key when trying to engage an audience. The Onassis Cultural Centre (or the OCC), which is identified as "one of the most prominent cultural institutions in Athens," taps Thessaloniki-based creative agency Beetroot Design.

The project calls for establishing a noticeable presence with fliers, web banners and the like for OCC's 2017-2018 season. The organization focuses on the showcasing of "contemporary cultural expression" with an emphasis on Greek creatives, as well as some international collaborations. To make an unforgettable statement, Beetroot Design creates a dynamic visual language that utilizes vibrant colors and [various typographic styles](https://www.trendhunter.com/trends/pumpui). The result is a [striking and expressive brand identity](https://www.trendhunter.com/trends/zoviz) that will surely but the OCC on the map within its industry, as well as outside of it.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 93% | Activity: 24% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Why This Trend Is Growing

- **Dynamic Visual Language:** Designing dynamic visual languages can help businesses establish an engaging and memorable brand identity.
- **Vibrant Colors:** Using vibrant colors in branding can help businesses create a visually striking and expressive identity.
- **Typography Styles:** Exploring various typography styles can add uniqueness and creativity to a brand's visual language.

### Industries Being Reshaped

- **Cultural Institutions:** Cultural institutions can leverage dynamic visual languages to engage and attract diverse audiences.
- **Creative Agencies:** Creative agencies specializing in visual design can explore vibrant colors and typography styles to create visually appealing brand identities.
- **Branding and Marketing:** Branding and marketing professionals can incorporate vibrant colors and dynamic typography in their strategies to stand out and make a lasting impression.

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