# Race-Inspired Dynamic Brand Identities Tomatdesign's ‑PitStop– Rebrand Allows It to Stand Out By Kalin Ned | Published 2018-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dynamic-brand-identity References: [behance.net](https://www.behance.net/gallery/69009517/-PitStop) & [tomatdesign](http://www.tomatdesign.com) Moscow-based design agency Tomatdesign is challenged to create a dynamic brand identity for [fast food chain](https://www.trendhunter.com/trends/flipnfry) ‑PitStop–. As the market is incredibly competitive, the restaurant found that "express service, fair prices, and a wide range of meals" are not enough. In an attempt to actively engage its consumer base, the dining establishment taps into Tomatdesign for a [brand refresh](https://www.trendhunter.com/trends/higgidy-1) as the visual language of a corporate entity is inherently important in the quest for success. The creative firm focused on producing a dynamic brand identity that is inspired by ‑PitStop– itself. Drawing on the obvious implications of the name, Tomatdesign began developing the graphic language from the saying 'Life is a Race. Refuel!' Simple and straight to the point, this approach inflicts motion and is somewhat motivational. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 77% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Dynamic Brand Identities:** As consumer engagement rises in importance, businesses could benefit from using dynamic brand identities that are inspired by their core values and enhance brand recognition. - **Motivational Graphic Language:** By using simple and motivational graphic language that inflicts motion, brands can capture attention and stand out from competitors. - **Innovative Restaurant Branding:** Creative branding that incorporates a restaurant's core values and encourages engagement could lead to increased customer loyalty and business success. ### Where This Applies - **Fast-food Chain Industry:** Companies within the fast-food chain industry could benefit from a brand refresh that incorporates dynamic and motivational graphic language to improve customer engagement and brand recognition. - **Graphic Design Industry:** The graphic design industry could potentially play a major role in helping companies revamp their brand identities to capture consumer attention and stand out from competitors. - **Creative Agency Industry:** Creative agencies that specialize in innovative branding have the opportunity to provide businesses with unique and engaging brand identities that could enhance business success. ## Related on Trend Hunter - [Revamped Pizza Chain Branding](https://www.trendhunter.com/trends/better-by-design.md) - [Minimalist Pizza Chain Rebrandings](https://www.trendhunter.com/trends/dominos-brand-refresh.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Tech-Driven Drive Thrus](https://www.trendhunter.com/trends/techdriven-drivethru.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md)