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# Performance-Tracking Athletic Shirts
DynaFeed Puts Wristworn Fitness-Tracking Directly In Clothing

By Joey Haar | Published 2017-08-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dynafeed
References: [digitaltrends](https://www.digitaltrends.com/outdoors/dynafeed/?utm_source=feedly&utm_medium=webfeeds) & [fenc](http://www.fenc.com/dynafeed/#application)

For those who don't like the inherently cumbersome nature of [wrist-worn fitness trackers](https://www.trendhunter.com/trends/luna-band), the DynaFeed from FENC is a perfect alternative. The smart garment provides just as much [health and fitness data](https://www.trendhunter.com/trends/kinexon-sports) as any other device on the market, but it houses this technology directly within the textiles themselves.

DynaFeed measures a range of biometrics, including things like [heartbeat over time](https://www.trendhunter.com/trends/fourth-frontier-x2), as well as data related to specific workout activities (e.g. weight-lifting tempos, cycling cadences, transition times between intervals, etc.) The shirt uses EEG and ECG technology applied in partnership with NeuroSky, a global leader in the field.

Information gathered through DynaFeed gets sent to users' digital devices, providing an intuitive readout that helps people to assess their performance and reduce the chance of injury.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 27% | Activity: 81% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Smart Garments:** Opportunity to integrate technology directly into clothing for advanced health and fitness tracking.
- **Biometric Measurement:** Using EEG and ECG technology to collect and analyze biometrics for performance tracking.
- **Intuitive Data Readout:** Developing user-friendly ways for individuals to assess their performance and minimize the risk of injury.

### Who This Affects Most

- **Fitness Wearables:** Incorporating advanced tracking technology into athletic apparel for a more accurate and convenient fitness tracking experience.
- **Healthtech:** Using biometric measurement technologies to improve health and fitness monitoring.
- **Sports Apparel:** Integrating intuitive data readout features into sports clothing to enhance performance analysis and injury prevention.

## Related on Trend Hunter

- [Connected Weightlifter Wearables](https://www.trendhunter.com/trends/eigen-fitness-nodes.md)
- [ECG-Monitoring T-Shirts](https://www.trendhunter.com/trends/viscero-vest.md)
- [Thermal Stress-Monitoring Apparel](https://www.trendhunter.com/trends/mij-technology.md)
- [Perspiration-Analyzing Fitness Trackers](https://www.trendhunter.com/trends/sweat-fitness-tracker.md)
- [Muscle-Monitoring Health Wearables](https://www.trendhunter.com/trends/muscle-oxygen-monitor.md)
- [Athletic Sweat-Tracking Wearables](https://www.trendhunter.com/trends/hydrosense-ai-sweat-sensor.md)
- [Wearable Health-Management Sunglasses](https://www.trendhunter.com/trends/isportwear.md)
- [Muscle Growth-Tracking Devices](https://www.trendhunter.com/trends/training-improvement-system.md)
- [Metabolism-Tracking Fitness Rings](https://www.trendhunter.com/trends/ultrahuman.md)