# Branded Frozen Nutrition Shakes This Dymatize Performance Protein Shake is Baskin-Robbins-Approved By Michael Hemsworth | Published 2026-07-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dymatize-performance-protein-shake References: [dymatize](https://dymatize.com/performance-protein-shake) & [dymatize](https://dymatize.com)  The [Dymatize](https://www.trendhunter.com/trends/dymatize-iso100-dunkin-glazed-donut) [Performance Protein Shake](https://www.trendhunter.com/trends/performance-protein-shake) has been given an update thanks to a collaboration with [Baskin-Robbins](https://www.trendhunter.com/trends/nondairy-smoothies) that will transform the product into a summer-suited nutrition solution for existing fans and newcomers alike. The shake comes in the new Baskin-Robbins Very Berry Strawberry flavor to take direct inspiration from the ice cream brand's flavor of the same name. The product features the vanilla and strawberry flavor-forward notes of the ice cream, but sees it transformed into a macro-minded powerhouse that will work well for those looking to maximize their protein intake. The shake thus features 30-grams of protein per serving from hydrolyzed whey and isolate to accommodate quick digestion. The Dymatize Performance Protein Shake in Baskin-Robbins Very Berry Strawberry also focuses on satisfying dessert cravings in a low-sugar and low-carb way. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 46% | Activity: 65% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Dessert-inspired Protein:** Indulgent flavor cues from ice cream and bakery favorites are reshaping performance nutrition into products that satisfy cravings while preserving macro-focused benefits. - **Branded Flavor Collaborations:** Cross-category partnerships between nutrition companies and recognizable treat brands create familiarity that can reduce barriers for mainstream consumers entering functional wellness. - **Low-sugar Indulgence:** Better-for-you formulations with reduced sugar and carbs are expanding opportunities for products that feel indulgent without conflicting with fitness or weight-management goals. ### Industries Being Reshaped - **Sports Nutrition:** Flavor-led innovation is broadening the category beyond core athletes by positioning high-protein products as everyday lifestyle beverages. - **Frozen Desserts:** Legacy dessert brands can extend their equity into functional formats where nostalgic taste profiles meet modern health preferences. - **Ready-to-drink Beverages:** Convenient protein shakes with recognizable flavors are strengthening the role of RTD formats in bridging wellness, snacking, and refreshment occasions. ## Related on Trend Hunter - [Maximized Protein Nutrition Shakes](https://www.trendhunter.com/trends/40g-protein-shake.md) - [Strawberry-Basil Protein Powders](https://www.trendhunter.com/trends/esn-isoclear-whey-protein-isolate.md) - [Flavor-Driven Premixed Protein Shakes](https://www.trendhunter.com/trends/oikos-protein-shake.md) - [Protein Ice Cream Mixes](https://www.trendhunter.com/trends/protein-ice-cream-mix.md) - [Ready-to-Drink Protein Supplements](https://www.trendhunter.com/trends/ryse-protein-shake.md) - [Frozen Lolly Protein Bars](https://www.trendhunter.com/trends/barebells-orange-creamsicle.md) - [Balanced Nutritional Shakes](https://www.trendhunter.com/trends/complete-strawberry-nutrition-shake.md) - [Professional Prepackaged Protein Shakes](https://www.trendhunter.com/trends/muscle-milk-pro.md) - [Nostalgic Diner Protein Shakes](https://www.trendhunter.com/trends/diesel-balanced.md)