# Cereal-Flavored Protein Powders These New Dymatize ISO100 Flavors are Nostalgic By Michael Hemsworth | Published 2020-02-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dymatize-iso100 References: [drugstorenews](https://drugstorenews.com/dymatize-iso100-protein-powders-channel-cereal-flavors) & [dymatize](https://www.dymatize.com) Athletes who grew up eating sweet cereals will be pleased to hear about the new Dymatize ISO100 protein powder flavors that are set to launch March 1. The new [Fruity Pebbles](https://www.trendhunter.com/trends/pure-protein-pebbles) and Cocoa Pebbles protein powder flavors are created in partnership with [Post Consumer Brands](https://www.trendhunter.com/trends/premier-protein-granola), and are sure to quickly become a favorite amongst consumers. Each of the products are formulated to taste just like the classic cereals, but with a decidedly higher protein content of 25 grams. The Dymatize ISO100 protein powder flavors were touted by VP of Marketing at [Dymatize Annie](https://www.trendhunter.com/trends/dymatize-iso100-cinnamon-cereal) Seal who said, "Pebbles cereals are a household legend. When we were developing the ISO100 Fruity Pebbles and Cocoa Pebbles protein, we wanted to make sure we captured the nostalgic, iconic flavors — and we nailed it. With every sip of ISO100 Fruity and Cocoa Pebbles Whey Protein, customers will feel like a kid again.” ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 8% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Cereal-flavored Protein Powders:** Cereal-flavored protein powders could be a trend in the health and wellness industry, as consumers are becoming more interested in nostalgia and unique flavors. - **Collaboration Between Food Brands and Health Supplements:** Collaboration between food brands and health supplements could be a trend, as it enables supplement companies to create unique and nostalgic flavors while leveraging existing food brands’ popularity and brand recognition. - **Increased Demand for High-protein Products:** Increased demand for high-protein products in the food and wellness industry creates an opportunity for companies to develop and market more products with a high protein content. ### Who This Affects Most - **Health Supplements:** The health supplement industry could benefit from creating unique and nostalgic flavors, such as cereal-flavored protein powders, to differentiate themselves from competitors. - **Food Brands:** Food brands could benefit from collaboration with supplement companies to expand their product offerings and tap into the market for high-protein products. - **Cereal Brands:** Cereal brands could benefit from a collaboration with supplement companies to expand their product offerings and create additional revenue streams by leveraging their brand recognition. ## Related on Trend Hunter - [Breakfast Cereal Protein Powders](https://www.trendhunter.com/trends/dymatize-iso100-cinnamon-cereal.md) - [RTD Cereal Beverages](https://www.trendhunter.com/trends/performance-protein-shake.md) - [Cereal-Flavored Protein Powders](https://www.trendhunter.com/trends/sixstar-100-whey-protein-plus.md) - [Nostalgic Cereal Protein Bars](https://www.trendhunter.com/trends/pure-protein-pebbles.md) - [Fruity Cereal-Inspired Protein Blends](https://www.trendhunter.com/trends/cereal-whey-protein.md) - [Cereal-Flavored Whey Proteins](https://www.trendhunter.com/trends/biosteel-fruity-cereal.md) - [Collaboration Donut Protein Powders](https://www.trendhunter.com/trends/dymatize-iso100-dunkin-glazed-donut.md) - [Cereal-Flavored Protein Drinks](https://www.trendhunter.com/trends/six-star-protein-shake.md) - [Nostalgic Cereal-Flavored Protein Powders](https://www.trendhunter.com/trends/kos-3.md)