# Connected Candy Stores Perch Interactive's Dylan's Candy Bar Installation Boasts Digital Elements By Jana Pijak | Published 2015-12-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/dylans-candy-bar References: [perchinteractive](http://www.perchinteractive.com/dylanscandybar/) & [dylanscandybar](http://www.dylanscandybar.com) This Dylan's Candy Bar display was created by Perch Interactive, a company specializing in smart and digital POS solutions. The brand's connected candy display was set up in-store to promote a new line of candy bark -- available in tasty flavors like 'S'mores,' 'Cheesecake' and 'Cookie Overload' among others. Appealing to tech-savvy store visitors, the display gained the attention of Dylan's Candy Bar customers and was color-coded to represent different candy bark flavors. Its digitized touchscreen display gave users a chance to learn more about their favorite flavor and offered a more personalized shopping experience overall. Though digital store displays are not a new concept, this promotional example uses elements like color coding to make products appear more niche and personalized. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 36% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Connected Candy Displays:** Personalized candy displays with digital elements to appeal to tech-savvy customers. - **Digitized Touchscreen Displays:** In-store displays using digitized touchscreens to promote products and offer a more personalized shopping experience. - **Color-coded Displays:** Store displays that use color-coding to make products more visually appealing and easier to find. ### Sectors Adopting This - **Retail Industry:** Opportunities for retail stores to integrate digital elements into their displays and offer a more personalized shopping experience. - **Confectionery Industry:** Opportunities for candy brands to create personalized and visually appealing in-store displays using new technology. - **Marketing Industry:** Opportunities for businesses to create more effective and eye-catching marketing campaigns by using digital displays and color-coded elements. ## Related on Trend Hunter - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md) - [Easy-to-Shop Candy Stations](https://www.trendhunter.com/trends/hancocks-pick-n-mix-station.md) - [Smart Vending Machines](https://www.trendhunter.com/trends/smart-vending-machines.md) - [Branded D2C Candy Platforms](https://www.trendhunter.com/trends/hichew-shopping-experience.md) - [Virtual Chocolate Stores](https://www.trendhunter.com/trends/virtual-chocolate-store.md) - [Customized Candy Mix Experiences](https://www.trendhunter.com/trends/itsugar-chewsyourmix.md) - [Swedish Candy Pop-Ups](https://www.trendhunter.com/trends/bubs-sweeteasy.md) - [Festive Confectioner-Based Initiatives](https://www.trendhunter.com/trends/peppermint-bark.md) - [Immersive Gondola Displays](https://www.trendhunter.com/trends/immersive-makeover.md)