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# Eerie Masked Editorials
'So Far So Good' Was Captured by Dylan Myers for 'F*cking Young!'

By Riley von Niessen | Published 2016-11-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dylan-myers
References: [fuckingyoung.es](http://fuckingyoung.es/so-far-so-good/) & [dylanmyers.net](http://www.dylanmyers.net/)

This exclusive from 'F*cking Young! Online' called 'So Far So Good' was captured by the talented Dylan Myers and styled by Atreyu Rodriguez.

Its muse is Will Nicholson, an unconventional model who sports a short mohawk hairstyle and a few tattoos. Throughout the shots that Dylan Myers artfully lenses, the muse poses candidly, giving the editorial a casual aesthetic that's both unpretentious and captivating. Apparel comes from designers like Emma Brie, Blitz London, Underground, [Acne Studios](https://www.trendhunter.com/trends/acne-studios-x-timberland) and more.

What stands out the most however is the mask by Joseph Standish, which appears alongside his apparel in a selection of the shots. Incredibly creepy, the cloth face covering has small holes poked out for the eyes and abstract features drawn on. Yarn is meanwhile used to construct eyebrows, a mustache and a balding hairstyle.

Image Credit: Dylan Myers

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 56% | Activity: 22% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Unconventional Modeling:** There is an opportunity for designers to work with models with alternative looks to create edgier and more unique fashion campaigns and editorials.
- **Fashion-forward Face Masks:** As face masks become the new normal, there is room for designers and brands to offer more creative and fashionable options.
- **Casual Aesthetic:** There is a growing trend towards more casual and unpretentious fashion editorials and campaigns.

### Who This Affects Most

- **Fashion Industry:** As fashion continues to evolve, brands can stay ahead of the curve by pushing boundaries in their campaigns and designs.
- **Accessories Industry:** There is an opportunity for designers and brands to create unique and fashion-forward face masks.
- **Photography Industry:** There is a growing trend towards more candid and casual aesthetic in fashion photography.

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