# Trans-Supporting Bath Bombs Lush Cosmetics Has Partnered with Dylan Mulvaney for The Late Bloomer By Kalin Ned | Published 2025-03-20 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/dylan-mulvaney References: [lush](https://www.lush.com/ca/en_ca/p/late-bloomer) & [inmagazine](https://inmagazine.ca/2025/03/lush-cosmetics-launches-the-late-bloomer-bath-bomb-in-partnership-with-dylan-mulvaney/) Lush Cosmetics has partnered with Dylan Mulvaney, a trans actress and creator known for her viral TikTok series 'Days of Girlhood,' to launch 'The Late Bloomer' bath bomb. This limited-edition product celebrates Mulvaney’s upcoming memoir, 'Paper Doll: Notes From a Late Bloomer.' The Lush Cosmetics x Dylan Mulvaney bath bomb features a rose-shaped design with rose petals and eco-friendly pink luster. When dropped in water, The Late Bloomer evokes soft pink water and a heavenly rose scent. Each purchase includes Lush’s Allyship to Action booklet, which provides guidance on supporting trans individuals. A portion of the proceeds from this limited-edition product will go toward empowering "trans-led organizations doing essential work for the trans community at this politically, socially, and culturally critical time in North America." Image Credit: Lush Cosmetics ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 100% | Activity: 98% | Freshness: 37% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Inclusive Beauty Collaborations:** Partnerships between beauty brands and trans influencers are forging new paths for inclusivity and social impact in the cosmetics industry. - **Eco-friendly Bath Products:** Sustainable and biodegradable bath products, like eco-friendly luster, are gaining traction as consumers demand more environmentally conscious options. - **Memoir-based Product Launches:** Integrating personal stories and memoir themes into product launches engages consumers on a deeper, more emotional level. ### Who This Affects Most - **Cosmetics Industry:** The cosmetics industry is increasingly integrating social causes into its products, responding to growing consumer interest in activism and representation. - **Publishing Industry:** Collaborations between authors and brands for dual product and book promotions are creating unique cross-medium marketing opportunities. - **Non-profit Sector:** Non-profit organizations are benefiting from corporate partnerships that donate proceeds to support critical social issues, such as trans rights. ## Related on Trend Hunter - [Celebratory Bath Bombs](https://www.trendhunter.com/trends/hutan-limited-edition-bath-bomb.md) - [Fundraising Bath Bombs](https://www.trendhunter.com/trends/limited-edition-bath-bomb.md) - [Limited-Edition Bath Bomb Fundraisers](https://www.trendhunter.com/trends/limitededition-bath-bomb.md) - [Collectible Girl Group Soaps](https://www.trendhunter.com/trends/lush-x-katseye.md) - [Color-Changing Bath Bombs](https://www.trendhunter.com/trends/color-changing-bath-bomb.md) - [Cinematic Bath Bombs](https://www.trendhunter.com/trends/saltbomb.md) - [Storytelling Celtic Bath Products](https://www.trendhunter.com/trends/lush-st-patricks-day.md) - [Disco Bath Bombs](https://www.trendhunter.com/trends/bathe-all-the-time-bath-bomb.md) - [Spa-Style Bath Collections](https://www.trendhunter.com/trends/lush-spa-collection.md)