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# Retro Rave-Inspired Streetwear
Midnight Rave's New Collection Features Pieces by Dying in Kyoto

By Niko Pajkovic | Published 2021-10-08 | Updated 2021-10-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dying-in-kyoto
References: [hypebeast](https://hypebeast.com/2021/10/midnight-rave-fall-winter-2021-lookbook-info) & [midnightstudios.live](https://midnightstudios.live/)

American streetwear label Midnight Studios has partnered with [anime artist](https://www.trendhunter.com/trends/bape-x-kaikai-kiki) Dying in Kyoto to launch [Midnight Rave's](https://www.trendhunter.com/trends/midnight-soothing-cleansing-balm) newest apparel collection. The online-only Fall/Winter 2021 collection leverages [Midnight Studios'](https://www.trendhunter.com/trends/plumtox-by-le-prunier) signature punk-inspired streetwear aesthetic to boast a range of exciting, retro-raver looks.

In terms of garments offered, the collection is quite diverse and wide-ranging. From fitted caps with type reading 'XSTASY' to oversized black pull-over hoodies and baggy shorts, the capsule crosses several categories while playing with different cuts and silhouettes.

Some standout items include an oversized yellow tee that dons a Marlboro cigarette-like graphic reading "Don't Smoke, Rave!" Elsewhere a baggy, cotton hoodie is adorned with a special character designed by Dying in Kyoto. In addition to clothes, the collection presents a variety of accessories such as watches, socks, sunglasses. and more.

Image Credit: Midnight Rave

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 84% | Activity: 74% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Retro Rave-inspired Streetwear:** Fashion and apparel industries can explore more opportunities in producing artistic and retro-futuristic clothing designs.
- **Anime-inspired Fashion Collaboration:** Entertainment and clothing industries can expand their audience by collaborating with anime artists and incorporating anime themes and characters into their designs.
- **Online-only Apparel Launch:** Retail and e-commerce industries can explore more opportunities in online-only clothing launches and create a unique customer experience through online shopping.

### Industries Being Reshaped

- **Fashion:** Fashion industry can incorporate diverse and retro-futuristic designs to offer customers unique and artistic apparel pieces.
- **Entertainment:** Entertainment industry can expand their merchandise and product line by incorporating anime themes and characters into their merchandise designs.
- **Retail and E-commerce:** Retail and e-commerce industries can explore more opportunities in online-only clothing launches and create a unique customer experience through online shopping.

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