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# Technicolored Tree Installations
The 'Dyed in the Wool' Art Piece is a Fairy's Paradise

By Susan Keefe | Published 2011-09-21 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/dyed-in-the-wool
References: [designboom](http://www.designboom.com/weblog/cat/8/view/16698/not-tom-dyed-in-the-wool-for-wool-modern.html) & [not-tom](http://not-tom.com/#1976877/Wool-Modern)

The installation 'Dyed in the Wool' looks like something out of a Lewis Carroll storybook. This magical [woolen forest](https://www.trendhunter.com/trends/olga-de-amaral) was manufactured by the London design studio 'not tom' in collaboration with the British illustrator Loui Thomas for the 'Wool Modern' exhibit now showing at La Galleria in Pall Mall. These [technicolor spindly trees](https://www.trendhunter.com/trends/colorscape-installation) were created with the utmost care and patience. The artists collected several branches and wrapped them meticulously in sturdy wool. They then placed the wool-wrapped sticks in small white jars containing dye. Once the wool was slightly dampened the color in the pots were drawn upwards in an almost botanical fashion.

The result of the creative team's careful preparation is a resplendent forest befitting of Alice herself. The installation is set up in a manner that encourages visitors to move amongst the pieces directly engaging with the sugary tones and whimsical shapes of this otherworldly forest. Mesmerizing and beyond stunning, the 'Dye in the Wool' beckons your inner child to come out and play.

Photo Credits: [designboom](http://www.designboom.com/weblog/cat/8/view/16698/not-tom-dyed-in-the-wool-for-wool-modern.html), [not-tom](http://not-tom.com/#1976877/Wool-Modern)

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 76% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Woolen Installations:** Opportunity to use wool to create unique installations for events and public spaces.
- **Interactive Art:** Opportunity to create art installations that encourage visitors to directly engage with the pieces.
- **Whimsical Design:** Opportunity to create designs that transport people to otherworldly spaces.

### Who This Affects Most

- **Art and Design:** The art and design industry can use this trend to create unique and innovative installations and pieces.
- **Event Planning:** The event planning industry can incorporate wool installations to add a touch of whimsy to events.
- **Tourism and Hospitality:** Hotels and other tourism-related industries can utilize this trend to create unique and memorable spaces for guests to explore.

## Related on Trend Hunter

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