# Superhero Athletic Apparel The Dwight Howard Superman Clothing Line is for Both Geeks and Athletes By Michael Hines | Published 2010-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dwight-howard-superman-clothing References: [solecollector](http://solecollector.com/live/all/dwight-howard-to-be-featured-in-superman-apparel-line/) & [warnerbros](http://www.warnerbros.com/) Hoop and comic fans will be all over the new Dwight Howard Superman clothing line. Dwight Howard is the star center for the [Orlando Magic](https://www.trendhunter.com/trends/digital-branch) and a big-time Superman fan. The Dwight Howard Superman clothing line comes to us courtesy of a collaboration between [Warner Bros.](https://www.trendhunter.com/trends/warner-bros-1) and [Adidas](https://www.trendhunter.com/trends/shmoofoil). Howard is signed to Adidas and is a well-known Superman fan. The clothing includes athletic shirts, fleeces, shoes and jerseys. Look for this nerdy athletic line to drop sometime around winter. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 23% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Nerdy Athletic Wear:** Opportunity to disrupt the athletic apparel industry by creating a line that combines geek culture with sports performance. - **Celebrity Collaboration:** Disruptive opportunity to collaborate with celebrities to create unique clothing lines that cater to niche fan communities. - **Pop Culture Influence:** Opportunity to tap into the popularity of superheroes and other pop culture icons to create innovative and trendy athletic apparel. ### Who This Affects Most - **Athletic Apparel:** Opportunity for established athletic apparel brands to incorporate geek culture elements into their product offerings. - **Celebrity Endorsements:** Disruptive opportunity for companies specializing in celebrity endorsements to collaborate with athletes and expand into geek culture markets. - **Sports Merchandise:** Opportunity for sports merchandise companies to expand their product lines to include athletic apparel that appeals to geek and comic fans. ## Related on Trend Hunter - [Athlete-Honoring Apparel Lines](https://www.trendhunter.com/trends/halo-2.md) - [Anime Sports Apparel](https://www.trendhunter.com/trends/my-hero-academia-x-nba.md) - [Film-Inspired Graphic Apparel](https://www.trendhunter.com/trends/the-dark-knight-collection.md) - [Wizard-Themed Apparel Lines](https://www.trendhunter.com/trends/puma-6.md) - [Superhero-Inspired Pet Capsules](https://www.trendhunter.com/trends/warner-bros-1.md) - [Dark Superhero Apparel](https://www.trendhunter.com/trends/batman-x-blvck-collection.md) - [Superhero Lifestyle Collections](https://www.trendhunter.com/trends/fantastic-four-first-steps.md) - [Premium Team-Specific Apparel](https://www.trendhunter.com/trends/game-7-apparel.md) - [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md)