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# Space Journey-Inspired Timepieces
G-SHOCK Celebrates NASA With the New DW5600NASA20 Watch

By Amy Duong | Published 2020-04-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dw5600nasa20
References: [highsnobiety](https://www.highsnobiety.com/p/g-shock-nasa-watch/) & [gshock](https://www.gshock.com/allsystemsgo)

G-[SHOCK](https://www.trendhunter.com/trends/gshock-gcwb5000un-carbon-edition) honors NASA with its latest timepiece launch in the form of the 'DW5600NASA20' -- it is a custom iteration of the brand's [DW5600](https://www.trendhunter.com/trends/anti-social-social-club-x-casio) design. It celebrates NASA's history of exploring space and the life-changing discoveries that were made through its heritage.

The timepiece is complete in a white base foundation with red details in the form of the NASA logo over the face. There is a print of the American flag on the band with the additional "[National Aeronautics and Space Administration](https://www.trendhunter.com/trends/daily-lotion-and-cream)" branding. The case back is adorned with an engraving shapes like the moon before it is packaged in a custom theme with a view of the Earth from space. The tin that holds the watch resembles the look of a space vehicle.

Image Credit: G-SHOCK

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 19% | Activity: 60% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What's Driving This Trend

- **Space-inspired Accessories:** There is an opportunity for companies to create accessories, such as watches, that celebrate space exploration and pay homage to iconic space organizations.
- **Customized Product Launches:** Opportunity exists for brands to create personalized versions of their products that cater to the interests and passions of their consumer base.
- **Heritage Brand Collaborations:** Brands can collaborate with heritage organizations, such as NASA, to produce unique products that appeal to a wider audience and spark interest in historical events and achievements.

### Who This Affects Most

- **Fashion:** Fashion brands can create space-inspired accessories that cater to a niche market of space enthusiasts and collectors.
- **Consumer Electronics:** Consumer electronics companies can create customized versions of their products that appeal to consumers with specific interests, such as space exploration.
- **Non-profit:** Non-profit organizations, such as NASA, can collaborate with brands to create unique products that not only celebrate their mission and heritage, but also fund their ongoing efforts.

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