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# Anniversary-Honoring Digital Watches
Bodega and G-SHOCK Presents the DW-5600BDG23-1 Watch

By Amy Duong | Published 2023-02-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dw5600bdg231
References: [hypebeast](https://hypebeast.com/2023/2/g-shock-bodega-dw5600bdg23-1-release-info) & [gshocksio](https://gshock.casio.com/us/)

Boston-based streetwear boutique [Bodega](https://www.trendhunter.com/trends/xt4-og-3) works in collaboration with [G-SHOCK](https://www.trendhunter.com/trends/gshock-gcwb5000un-carbon-edition) on a new iteration of the [DW-5600 watch](https://www.trendhunter.com/trends/lmc-3) with the introduction of the DW-5600BDG23-1 timepiece. This is also dropping to celebrate its 40th anniversary which appeals to enthusiasts, users, collectors, and more.

The new DW-5600BDG23-1 retains the classic model's existing shock and water resistance. In terms of the design language, it fuses together Bodega's design aesthetic and vision together with G-SHOCK's utilitarian design to result in a functional timepiece. It has a smoke-grey clear resin and it can be worn as a regular watch on the wrist with the additional rubber straps. There is also another woven strap that is accented with blue and reed details for contrast.

Image Credit: G-SHOCK, Bodega, [hypebeast](https://hypebeast.com/2023/2/g-shock-bodega-dw5600bdg23-1-release-info), [gshocksio](https://gshock.casio.com/us/)

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 94% | Activity: 74% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What's Driving This Trend

- **Anniversary-honoring Watches:** Collaborations between fashion brands and watch companies that celebrate significant anniversaries of both parties, blend aesthetics and functionalities.
- **Utilitarian Design:** Watches that integrate a rugged and functional aesthetic paired with contemporary design for a unique look.
- **Interchangeable Straps:** Watches with multiple strap options that offer versatility and customization.

### Who This Affects Most

- **Fashion and Accessories:** Collaborations between fashion brands and watch companies offer opportunities to revamp traditional timepieces to appeal to a new audience.
- **Watchmaking:** Luxury watch companies can innovate by incorporating more modern designs and collaborating with contemporary brands to stay relevant.
- **Sports and Outdoor Gear:** Watches that are designed with shock and water resistance, as well as interchangeable straps, are ideal for athletes and outdoor adventurers.

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