# Fashion Insider Perspective Shorts The DVF [through Glass] Video by Google Peers into Fashion Week By Alexandra Serrano | Published 2012-09-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/dvf-through-glass-video-by-google References: [youtu.be](http://youtu.be/30Pjl31cyDY) & [plus.google](https://plus.google.com/) Seamlessly showcasing a collaboration of the latest technology and fashion, the DVF [through Glass] Video by [Google](https://www.trendhunter.com/trends/kering-eyewear-x-google) makes over the concept of behind-the-scenes. The Diane Von Furstenberg Spring 2013 collection was a spectacle of exemplary design, as is to be expected from the world's most forward-thinking fashion house. However, DVF SS13 featured an additional technological aspect that catapulted it into the most note-worthy highlight of [New York Fashion Week](https://www.trendhunter.com/trends/reinventing-the-runway). The models sported Google's 'Project Glass,' a collaboration between Sergey Brin and Diane Von Furstenberg. The result is a revolutionary look into the backstage makings of a ready-to-wear collection's runway show. The video depicts footage from the models sporting the glasses as well as the production staff that handles makeup and styling. The renowned designer herself sported [Google's glasses](https://www.trendhunter.com/trends/google-shopping), and provides an inspirational narration that resonates. Inspirational, groundbreaking and aesthetically striking, the DVF [through Glass] Video by Google leads into a new era of fashion and technology. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 26% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Fashion-tech Collaborations:** The DVF [through Glass] Video by Google exemplifies the growing trend of collaborations between fashion and technology companies. - **Augmented Reality Fashion Shows:** The use of Google's 'Project Glass' in the DVF SS13 runway show highlights the potential for augmented reality to transform the traditional runway experience. - **Virtual Backstage Access:** The DVF [through Glass] Video by Google provides a unique perspective and disruptive innovation opportunity for fashion brands to offer virtual backstage access to consumers via wearable technology. ### Where This Applies - **Fashion:** The DVF [through Glass] Video by Google showcases how fashion brands can integrate wearable technology to enhance the runway show experience and engage with consumers in new ways. - **Technology:** Google's 'Project Glass' integration into the DVF SS13 runway show demonstrates how technology companies can partner with fashion brands to showcase the capabilities of their products. - **Event Planning:** The use of wearable technology like Google's 'Project Glass' provides event planners with a new tool to capture unique perspectives and offer immersive experiences to attendees. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [AI-Powered Smart Glasses](https://www.trendhunter.com/trends/kering-eyewear-x-google.md) - [Nostalgic Fashion-Tech Collabs](https://www.trendhunter.com/trends/sandy-liang-and-android.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [GenAI Eyewear Shows](https://www.trendhunter.com/trends/generative-ai-fashion-show.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md)