# Undercover Fashion Campaigns The DVF Fall Campaign Video Features Karlie Kloss as a Spy By Malika Renee Butss | Published 2015-08-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dvf-fall References: [instyle](http://www.instyle.com/news/karlie-kloss-dvf-campaign-video-undercover?xid=soc_socialflow_twitter) & [youtube](https://www.youtube.com/watch?v=bK82g07Z6oI#action=share) The latest DVF Fall campaign video takes viewers on a fashionable and undercover journey. Starring supermodel Karlie Kloss, this short video is a more [stylish take](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) on the 007 lifestyle. The two-minute campaign is shot by Peter Lindbergh and though it may star a beautiful Karlie Kloss, the real star of this video is the DVF Secret Agent bag. In this DVF Fall campaign, viewers can see Kloss on the run while changing into various DVF looks with the help of her Secret Agent bag. Creative director Diane Von Fustenberg has stated that Kloss' character, as well the Secret Agent bag, are metaphors for the DVF woman. The typical DVF consumer may not be a super spy, but she is a multifaceted woman who is always on the go. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Fashionable Undercover Campaigns:** Opportunity for fashion brands to create stylish and thrilling campaign videos featuring undercover themes. - **Multifunctional Women's Bags:** Potential to develop and market versatile bags that adapt to different situations, appealing to busy women on the go. - **Fashion as Metaphor:** Innovation in using fashion and accessories as metaphors to connect with target customers on a deeper level. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers could adopt and promote undercover themes in their marketing campaigns for a more engaging customer experience. - **Accessories:** Opportunity for accessory manufacturers to design and create multifunctional bags that cater to the needs of busy women. - **Creative Marketing:** Brands can explore the use of metaphors in their advertising campaigns to resonate with their target audience and create deeper connections. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)