# Fashion Brand-Owned Metaverses Diesel Launches Its Own Metaverse Platform Called 'D:verse' By Niko Pajkovic | Published 2022-03-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/dverse References: [fashionunited.in](https://fashionunited.in/news/business/diesel-drops-nfts-through-new-d-verse-platform/2022031433895) & [global.diesel](https://global.diesel.com/home) A year after its first NFT drop, Italian fashion label [Diesel](https://www.trendhunter.com/trends/diesel-1) has announced that it will be launching its own [metaverse platform](https://www.trendhunter.com/trends/modelverse) dubbed 'D:verse.' The new site will function as an NFT-focused community for Diesel fans. It will offer users access to a range of Diesel NFTs, the majority of which will mirror physical pieces belonging to the brand's Fall/Winter 2022 collection. The pieces will be given out on a first-come-first-serve basis and will include fur jackets, [sneakers](https://www.trendhunter.com/trends/melissa-x-diesel), and Diesel's signature puffer coat. In addition, users will be given VIP access to Diesel's Spring/Summer 2023 fashion show. Moving forward, the brand intends for D:verse to become the go-to space for future metaverse projects, shows, and collaborations, as well as resources for fans seeking exclusive content and VIP-style access. Image Credit: Diesel ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 78% | Activity: 82% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Brand-owned Metaverses:** Fashion and other industries can explore creating their own metaverse platforms to offer exclusive content and experiences to their fans. - **Nft-focused Communities:** Businesses can create online communities that focus on NFTs to attract and engage with fans, offering access to exclusive products and experiences. - **Virtual Fashion Shows:** The fashion industry can experiment with hosting virtual shows to reach a wider audience, offering VIP access and exclusive content in a metaverse environment. ### Where This Applies - **Fashion:** Fashion brands can use metaverse platforms to offer virtual experiences and exclusive content to fans, including NFTs and VIP access to fashion shows. - **Entertainment:** Entertainment companies can explore creating metaverse platforms to offer exclusive content and experiences to their fans, including NFTs and virtual concerts. - **Sports:** Sports leagues and teams can create metaverse platforms that offer fans access to exclusive content and virtual experiences, including NFTs and virtual games. ## Related on Trend Hunter - [Digital Luxury Apparel](https://www.trendhunter.com/trends/valentino-1.md) - [Metaverse Pop-Up Shops](https://www.trendhunter.com/trends/virtual-pop-up-store.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [Stylish Metaverse-Based Fashion](https://www.trendhunter.com/trends/swear-london.md) - [Gamified Metaverse Stores](https://www.trendhunter.com/trends/metaverse-store.md) - [Gamified Fashion Customizations](https://www.trendhunter.com/trends/dkny-x-fashionverse.md) - [Luxury Fragrance Game Experiences](https://www.trendhunter.com/trends/dolce-gabbana3.md) - [Metaverse Fashion Creators](https://www.trendhunter.com/trends/genies-studio.md) - [Automotive Metaverse Boutiques](https://www.trendhunter.com/trends/metaverse-boutique.md)