# Blond Bedhead Spreads Julie Rode Carries a Messy Coiffure for DV Mode Magazine By Armida Ascano | Published 2010-11-19 | Updated 2010-11-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dv-mode-magazine References: [zombieandcandy](http://zombieandcandy.com/julie-rode-by-andreas-ohlund) & [andreasohlund](http://www.andreasohlund.com/) The newest edition of DV Mode magazine features the breathtaking Julie Rode in fabulous looks accompanied by marvelously messy hair. The [beautiful blond](https://www.trendhunter.com/trends/je-suis-blond) pulls the look off well, ensuring that [messy hair remains stylish](https://www.trendhunter.com/trends/main-character-hair) for upcoming seasons. This is not to say straight and sleek isn't sexy, as DV Mode magazine and photographer Andreas Ohlund have Julie Rode in a [sleek ponytail](https://www.trendhunter.com/trends/all-around-styling-set) for the second half of the shoot. Ultimately, DV Mode magazine aims to show the range of styles and looks that are appropriate for this season. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 94% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Messy Hair Trend:** Disruptive innovation opportunity: Beauty salons can offer styling services to achieve messy hair looks for customers. - **Sleek Ponytail Trend:** Disruptive innovation opportunity: Hair product companies can develop innovative products specifically designed for creating sleek ponytail hairstyles. - **Style Versatility Trend:** Disruptive innovation opportunity: Fashion brands can incorporate both messy and sleek hairstyles into their clothing campaigns to showcase style versatility. ### Who This Affects Most - **Beauty Salons:** Disruptive innovation opportunity: Beauty salons can leverage the messy hair trend to attract customers and offer new styling services. - **Hair Product Companies:** Disruptive innovation opportunity: Hair product companies can create new sleek ponytail products to capitalize on the trendy hairstyle. - **Fashion Brands:** Disruptive innovation opportunity: Fashion brands can embrace the style versatility trend and showcase various hairstyles in their advertising and marketing campaigns. ## Related on Trend Hunter - [Fashionista-Inspired Hair Lines](https://www.trendhunter.com/trends/djerf-avenue-beauty.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Playful Dry Shampoo Collabs](https://www.trendhunter.com/trends/odele-x-susan-alexandra.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md)