# Rugged Cowboy Editorials The DV Man International Editorial Features a Super Manly Model By Jacqueline Parrish | Published 2009-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dv-man-international References: [homotography.blogspot](http://homotography.blogspot.com/2009/10/david-gandy-dv-man-fall.html) & [mostbeautifulman](http://www.mostbeautifulman.com/misc/DavidGandy/bio.shtml) For the latest issue of DV Man International, manly model David Gandy is the epitome of ruggedness while sporting a five o’clock shadow, [leather chaps and a cowboy hat](https://www.trendhunter.com/trends/vintage-styles). The DV Man International editorial is for the fall issue of the magazine and the title, “A Fistful Of Dollars,” is certainly a fitting one. David Gandy smolders on the cover of DV Man International and makes for one of the hottest cowboys I’ve laid eyes on. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 71% | Activity: 79% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Rugged Cowboy Fashion:** Opportunity for disruptive innovation: Create sustainable and ethically-made cowboy fashion that combines ruggedness with high-quality materials and eco-friendly practices. - **Masculine Editorial Photography:** Opportunity for disruptive innovation: Develop new techniques and technologies for capturing and enhancing the rugged and masculine aesthetics in editorial photography. - **Nostalgic Western Influences:** Opportunity for disruptive innovation: Modernize and reinterpret Western influences in fashion, art, and design by blending classic elements with contemporary styles and technologies. ### Industries Being Reshaped - **Fashion:** Opportunity for disruptive innovation: Integrate sustainable and eco-friendly practices into the production of cowboy-inspired fashion items, addressing growing consumer demand for ethical fashion. - **Photography:** Opportunity for disruptive innovation: Develop new techniques and technologies specifically tailored to capturing and enhancing the ruggedness and masculinity commonly found in editorial photography. - **Art and Design:** Opportunity for disruptive innovation: Explore and incorporate nostalgic Western influences in modern art and design, providing a fresh perspective that resonates with contemporary audiences. ## Related on Trend Hunter - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Mediterranean-Inspired Fragrance Lines](https://www.trendhunter.com/trends/devotion-for-men.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Relaxing Bedding-Inspired Robes](https://www.trendhunter.com/trends/david-gandy-duvet-robe.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md)