# Club-Backed Esports Partnerships Sporting CP Teams Up with Esports Organisation DUX Gaming By Kanesa D | Published 2024-01-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/dux-gaming References: [esportsinsider](https://esportsinsider.com/2024/01/sporting-cp-teams-up-with-spanish-esports-organisation-dux-gaming) & [sporting.pt](https://www.sporting.pt/en)  Sporting Clube de Portugal (Sporting CP) has partnered with Spanish esports powerhouse [DUX Gaming](https://www.trendhunter.com/trends/williams-esports). The collaboration will see the joint formation of a new [EA SPORTS FC](https://www.trendhunter.com/trends/grow-up) roster under the Sporting banner, with plans to participate in upcoming women's EA FC tournaments throughout 2024. DUX Gaming has notable investors, including [Real Madrid](https://www.trendhunter.com/trends/g2-football) goalkeeper Thibaut Courtois and former NBA Champion Marc Gasol, which enhances their value and the expertise they bring to the table. The partnership aims to elevate Sporting CP's esports endeavors, leveraging the facilities in Estádio José Alvalade. Welcoming skilled players like Jaime Alvarez 'Gravesen' and Miguel Garcia 'IronMike,' the collaboration signals Sporting CP's commitment to excellence in esports on both domestic and international fronts. Image Credit: Sporting CP, DUX Gaming ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 34% | Activity: 41% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Esports Collaborations:** The partnership between Sporting CP and DUX Gaming highlights the growing trend of sports clubs joining forces with esports organizations. - **Women's EA FC Tournaments:** The upcoming women's EA FC tournaments offer a new and exciting opportunity for esports athletes to showcase their skills and compete on a global stage. - **Athlete-backed Investments:** The involvement of notable athletes like Thibaut Courtois and Marc Gasol in DUX Gaming demonstrates a rising trend of athletes investing in esports ventures. ### Sectors Adopting This - **Sports Clubs:** Sports clubs, like Sporting CP, are increasingly exploring partnerships with esports organizations as a way to expand their reach and engage with a younger demographic. - **Esports Organizations:** Esports organizations, such as DUX Gaming, are benefiting from collaborations with traditional sports clubs, gaining access to their resources and expertise. - **Gaming and Entertainment:** The rise of women's EA FC tournaments presents new opportunities in the gaming and entertainment industry, creating a platform for diverse talent and expanding the esports audience. ## Related on Trend Hunter - [Portugal-Based Esports Partnerships](https://www.trendhunter.com/trends/grow-up.md) - [Sim-Racing Esports Deals](https://www.trendhunter.com/trends/williams-esports.md) - [Esports Retailer Collaborations](https://www.trendhunter.com/trends/excel-esports.md) - [AI-Focused Esports Projects](https://www.trendhunter.com/trends/dux-nvidia-and-gigabyte.md) - [Football Club Esports Partnerships](https://www.trendhunter.com/trends/barcelona-esports.md) - [Esports Football Clubs](https://www.trendhunter.com/trends/g2-football.md) - [Representative-Focused Esports Deals](https://www.trendhunter.com/trends/ninjas-in-pyjamas-1.md) - [Esports Entertainment Partnerships](https://www.trendhunter.com/trends/guild-esports.md) - [Spanish Esports Apparel Partnerships](https://www.trendhunter.com/trends/heroic-1.md)