# Mood-Telling Makeup The DuWop ‘Private Lipstick' Line is Responsive By Jordy E | Published 2012-04-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/duwop-private-lipstick References: [nylonmag](http://www.nylonmag.com/?section=article&parid=7855) & [shop.duwop](http://shop.duwop.com/lipstick-private-collection.aspx) The DuWop ‘Private Lipstick’ line is bringing back the 1970s infatuation with mood-telling products back. Sold in an array of [pink, red and deep-brown shades](https://www.trendhunter.com/trends/vamp-lipstick), the makeup brand has embraced the concept of a feminine shape-shifting look. The application process of the Private Lipsticks is different from those supported by the majority of higher-end rouges. While most cosmetic companies boast long-lasting color of the same variety, these hues actually change after 5 minutes. This change aims to suit the personal skin tone of each woman, and actually uses the [same technology](https://www.trendhunter.com/trends/phreeze) that [mood rings](https://www.trendhunter.com/trends/loreal-mood-mirror) do, meaning that an angered flushed face or bright rosy cheeks will be reflected in the adjustment. This varying pigmented feature has made the collection into a smart consumer investment, as users will benefit from an assortment of styles with just one purchase. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 44% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Mood-telling Makeup:** Disruptive innovation opportunity: Creating makeup products that change color according to individual skin tone, similar to the DuWop 'Private Lipstick' line. - **Shape-shifting Look:** Disruptive innovation opportunity: Developing makeup products that can transform and adapt to different styles, allowing users to experiment with versatile looks. - **Personalized Cosmetic Technology:** Disruptive innovation opportunity: Incorporating technology, such as mood ring-inspired color-changing pigments, into cosmetic products to tailor them to individual preferences. ### Sectors Adopting This - **Cosmetics:** Disruptive innovation opportunity: Introducing new and innovative makeup products that offer personalized experiences to consumers. - **Beauty:** Disruptive innovation opportunity: Exploring advancements in beauty products that go beyond traditional makeup formulas, appealing to a diverse range of consumer preferences. - **Fashion:** Disruptive innovation opportunity: Collaborating with makeup brands to create cosmetics that seamlessly complement and enhance fashion trends, providing a cohesive style experience. ## Related on Trend Hunter - [Color-Changing Beauty Sticks](https://www.trendhunter.com/trends/color-twister.md) - [Color-Changing Lip Balms](https://www.trendhunter.com/trends/colorchanging-lip-balm.md) - [pH-Activated Blush Sticks](https://www.trendhunter.com/trends/dior-backstage-rosy-glow-stick.md) - [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md) - [Menstrual Cycle-Inspired Lipsticks](https://www.trendhunter.com/trends/period-red-lipstick.md) - [3-in-1 Lipsticks](https://www.trendhunter.com/trends/dynamic-duo-lipstick.md) - [AI-Personalized Lipsticks](https://www.trendhunter.com/trends/maison-m.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md)