# Sci-Fi Foliage-Filled Campaigns The Duvetica Spring Summer 2013 Melds Fashion with Fantasy By Leslie Chen | Published 2013-04-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/duvetica-spring-summer-2013 References: [fuckingyoung.es](http://fuckingyoung.es/duvetica-springsummer-2013-campaign/) & [duvetica](http://www.duvetica.com/index.html) The Duvetica Spring Summer 2013 campaign is one part fashion photography, and one part what looks like a sci-fi blockbuster slated for a summertime release. Shot by photographer Alessandro Bencini with Harry Goodwins and Mikkel Jensen as the faces behind the spring summer launch, the images show the models in what looks like an abandoned house with ivy growing all over the walls. The models themselves seem to be producing greenery as well, as leaves and vines shoot out of their chests. The combination of fashion and fantasy creates a sultry series of photos that capture the essence of spring and summer perfectly. Take a look at the Duvetica Spring Summer 2013 campaign for a fresh new approach to fashion branding. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 97% | Freshness: 8% ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Fashion-fantasy Fusion:** This trend highlights the merging of fashion and fantasy elements to create captivating and imaginative campaigns. - **Nature-inspired Fashion:** The use of natural elements like foliage in fashion campaigns adds an element of beauty and surrealism. - **Melding Sci-fi with Fashion:** Blending science fiction aesthetics with fashion photography creates visually stunning and attention-grabbing campaigns. ### Sectors Adopting This - **Fashion and Apparel:** The fashion industry can explore the use of fantasy and nature elements in their branding and campaigns to create unique and captivating experiences for consumers. - **Photography and Art:** Photographers and artists can experiment with the fusion of fashion and fantasy to create visually striking and imaginative works. - **Film and Entertainment:** The film industry can draw inspiration from the blending of sci-fi and fashion aesthetics to create visually stunning and immersive movie campaigns. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md)