# Experiential Duty Free Shops This Duty Free Concept at Nice Airport Helps Entertain Shoppers By Rebecca Byers | Published 2015-10-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/duty-free References: [moodiereport](http://www.moodiereport.com/document.php?c_id=6&doc_id=45150) Located at Nice Airport, this futuristic duty free concept points to the progression of retail to include multi-sensory elements aimed at making a lasting impression. In addition to carrying both local and international brands, the duty free shop boasts a Riviera-themed bar, a champagne chandelier that offers light shows, robot demos, an [interactive whisky club](https://www.trendhunter.com/trends/jfk-terminal-four) and an express manicure bar. The fully stocked shop also has pre-order service on their e-commerce site, while all attendants have their own [iPad](https://www.trendhunter.com/trends/nespresso). Designed by [Lagardère Travel Retail](https://www.trendhunter.com/trends/fortnum-and-mason-dubai), the duty free shop is brightly lit and directs travelers with several guiding principles, the first of which is 'The Art of the Gift,' which includes a gift bar and wrapping service. The second principle is 'Facilitation,' which seeks to create a shopping experience that is at once "seamless and unforgettable." Finally, the third principle is 'Care,' which aims to make each shopping experience as pleasant as possible for the customer. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 71% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Duty Free Shops:** Opportunity for retailers to create multi-sensory and immersive shopping experiences that make a lasting impression. - **Retailtainment:** Combining entertainment and retail to create a unique and memorable shopping experience. - **Airport Retail:** Innovative airport retail concepts that cater to the needs of travelers and offer convenience and luxury. ### Sectors Adopting This - **Travel Retail:** Opportunity for travel retailers to differentiate themselves by offering interactive and unique shopping experiences. - **Luxury Goods:** Luxury brands can leverage experiential duty free shops to create a unique shopping experience that aligns with their brand image. - **Hospitality:** Hotels and resorts can partner with duty free shops to offer guests a seamless and convenient shopping experience that complements their stay. ## Related on Trend Hunter - [Parisian Airport Pop-Ups](https://www.trendhunter.com/trends/moet-hennessys-paris-concept.md) - [Digital Travel Retail Experiences](https://www.trendhunter.com/trends/digital-travel-retail.md) - [Experiential Beauty Campaigns](https://www.trendhunter.com/trends/heathrow-airport.md) - [Experiential Airline Stores](https://www.trendhunter.com/trends/emirates-world-travel-store.md) - [Fragrance-Inspired Airport Cafes](https://www.trendhunter.com/trends/miss-dior-popup.md) - [Vintage Duty Free Retailers](https://www.trendhunter.com/trends/preloved-boutique-at-lisbon-airport.md) - [Engaging Airport Activations](https://www.trendhunter.com/trends/immersive-aperol-experiences.md) - [Sensorial Luxury Beauty Stores](https://www.trendhunter.com/trends/aesop-flagship.md) - [Airport Whiskey Pop-Ups](https://www.trendhunter.com/trends/house-of-suntory-and-lotte.md)