# Phygital Beauty Shops 'The New Age BuY Paris Duty Free' Concept Integrates Digital Platforms By Laura McQuarrie | Published 2018-04-04 | World Source: Trend Hunter, https://www.trendhunter.com/trends/duty-free-concept References: [trbusiness](https://www.trbusiness.com/regional-news/europe/new-age-beauty-concept-launches-in-paris-charles-de-gaulle-t2e/140095) & [jcdecaux](http://www.jcdecaux.com/fr/communiques-de-presse/paris-aeroport-inaugure-la-place-digitale-et-reinvente-avec-lagardere-travel) At Paris' Charles de Gaulle Airport, a BuY Paris Duty Free concept shop has been unveiled as a [next-gen "phygital" space](https://www.trendhunter.com/trends/nuremberg-airport) to support shoppers looking to make a purchase on their travels. The 'New Age BuY Paris Duty Free' shop ultimately aims to offer "a smooth, simplified and multi-experience journey" by supporting shoppers based on three primary pillars: expertise, entertainment and service. The concept boasts an in-store barber, makeup stations and large-scale digital screens that emphasize visibility. Some of the brands that will be part of the experience include ones like [Atelier Cologne](https://www.trendhunter.com/trends/allinone-beauty-platform), Margiela, Dyptique, [L’Oréal](https://www.trendhunter.com/trends/snapchat-and-loreal), Vichy and others across the haircare, makeup and perfume categories. The shop designed by Lagardère Travel Retail is supported by a digital platform by JCDecaux Airport Paris. As JCDecaux CEO Jean-Charles Decaux says: "With La Place Digitale, JCDecaux Airport Paris is delivering on its mission: making Paris Aéroport one of the most digital and successful airports in the world." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 26% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Phygital Retail Experience:** Opportunity to integrate digital platforms with in-store experiences to enhance the customer journey. - **Multi-brand Collaboration:** Potential for multiple brands to collaborate and create a unique shopping experience in phygital spaces. - **Enhanced Visibility Through Digital Signage:** Disruptive innovation opportunity in using large-scale digital screens to engage and captivate customers. ### Who This Affects Most - **Airport Retail:** Innovative concepts like phygital beauty shops can revolutionize the airport retail industry. - **Cosmetics and Beauty:** The integration of digital platforms in beauty shops has the potential to disrupt the cosmetics and beauty industry. - **Digital Advertising:** Digital platforms and digital signage in phygital retail spaces present disruptive opportunities in the digital advertising industry. ## Related on Trend Hunter - [Experiential Beauty Campaigns](https://www.trendhunter.com/trends/heathrow-airport.md) - [Phygital Beauty Store Experiences](https://www.trendhunter.com/trends/sephora-store-of-the-future.md) - [Phygital Vintage Shops](https://www.trendhunter.com/trends/byronesque.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Luxe Designer Beauty Activations](https://www.trendhunter.com/trends/light-club-20.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Hybrid Shopping Ventures](https://www.trendhunter.com/trends/nuremberg-airport.md) - [Multi-Sensory Flagship Stores](https://www.trendhunter.com/trends/kate-shibuya.md) - [Botanical Lab Beauty Stores](https://www.trendhunter.com/trends/botanical-lab.md)