# Upcycled Dutch-Style Cookies Belgian Boys' Stroopwafels are Made with Repurposed Waffle Pieces By Laura McQuarrie | Published 2021-09-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/dutch-style-cookies References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/19640-belgian-boys-introduces-upcycled-stroopwafel) & [belgianboys](https://www.belgianboys.com/) [Belgian Boys](https://www.trendhunter.com/trends/bite-sized-pancakes)' new Dutch-style cookies are exclusively available through Misfit Market and they are made with repurposed [waffle bits](https://www.trendhunter.com/trends/waffle-bites), which helps to reduce food waste. The classic stroopwafel cookies make the most of the delicious waffle pieces that are left behind in the process of creating the round shape. As Greg Galel, co-founder of Brooklyn-based Belgian Boys, says "Typically about 3% of scraps are mixed back into the batter, but we upped the game to take more than four times the delicious leftovers and minimize food waste as much as possible." Like the original stroopwafels from the brand, these [upcycled products](https://www.trendhunter.com/trends/climate-candy) are made with only high-quality ingredients and without high-fructose corn syrup and nuts or artificial flavors, colors and preservatives. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 69% | Activity: 69% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Upcycling Food Scraps:** There is an opportunity to creatively repurpose food scraps to create new products. - **Sustainability in Food Production:** Reducing food waste and utilizing high-quality ingredients is crucial in today's environmentally-conscious society. - **Exclusive Product Partnerships:** Collaborating with unique and exclusive marketplaces can help companies differentiate and reach new audiences. ### Where This Applies - **Food and Beverage:** There is room for innovative and sustainable food production methods that take into account environmental and nutritional concerns. - **Online Marketplaces:** Working with exclusive online marketplaces can help companies expand their reach and find new customers. - **Sustainable Manufacturing:** Creating innovative sustainable manufacturing processes has become a crucial factor in many industries. ## Related on Trend Hunter - [Upcycled Peanut Butter Cookies](https://www.trendhunter.com/trends/peanut-butter-cookies.md) - [Bite-Sized Dutch Cookie Snacks](https://www.trendhunter.com/trends/mini-stroop-wafels.md) - [Veganized Caramel Cookies](https://www.trendhunter.com/trends/traditional-caramel-stroopwafel.md) - [Free-From Dutch Cookie Treats](https://www.trendhunter.com/trends/vafels-stroopwafels.md) - [Upcycled Pancake Mixes](https://www.trendhunter.com/trends/plant-based-pancakes.md) - [Upcycled Grain Naan Breads](https://www.trendhunter.com/trends/atorias-family-bakery-mini-upcycled-naan.md) - [Upcycled Gluten-Free Cookies](https://www.trendhunter.com/trends/chocolate-chip-crispy-cookies.md) - [Upcycled Donut Gin Spirits](https://www.trendhunter.com/trends/little-joy-spirits.md) - [Stroopwafel Ice Cream Sandwiches](https://www.trendhunter.com/trends/stroopwafel-ice-cream-sandwich.md)