# Romantic Pink Foam Beverages Each of Dutch Bros' New Dutch Luv Beverages Feature a Pink Soft Top By Katherine Pendrill | Published 2024-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dutch-luv-beverages References: [brandeating](https://www.brandeating.com/2024/02/dutch-bros-serves-up-dutch-luv-drinks.html)  The Drive-thru coffee chain [Dutch Bros](https://www.trendhunter.com/trends/dutch-bros-2) is celebrating the season of love with three new Dutch Luv beverages. Available for just a limited time, the new Dutch Luv beverages lean into classic [Valentine's Day colors and flavors](https://www.trendhunter.com/trends/valentines-day-lineup). The first of the new drinks, the Dutch Luv Latte is a white coffee-infused frosted sugar cookie flavor and topped with a pink Soft Top. On the other hand, the new Dutch Luv Frost is a blended frosted sugar cookie shake topped with pink Soft Top. Lastly, the new Dutch Luv Rebel features a potent combo of [Rebel energy drink with berry flavor](https://www.trendhunter.com/trends/winter-shimmer-rebel) and a pink Soft Top. All of the new Dutch Luv beverages are available now through February 18th and $1 from the sale of each drink sold will go to a local food organization. Image Credit: Dutch Bros ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 64% | Activity: 83% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Limited Time Beverages:** The introduction of Dutch Bros' limited time Dutch Luv beverages highlights the trend of offering exclusive menu items to drive customer interest and engagement. - **Valentine's Day Flavors:** The incorporation of classic Valentine's Day flavors in the Dutch Luv beverages reflects the trend of creating seasonal products to align with holidays and special occasions. - **Charitable Partnerships:** The collaboration with a local food organization for a fundraising initiative demonstrates the trend of businesses forming partnerships with non-profit organizations to give back to the community. ### Where This Applies - **Coffee Chains:** The release of the Dutch Luv beverages by Dutch Bros showcases the ongoing innovation within the coffee chain industry to create unique and appealing drink options for customers. - **Food and Beverage:** The Dutch Luv beverages cater to the growing demand for novelty and themed food and beverage products, presenting opportunities for brands to capitalize on seasonal offerings. - **Non-profit Organizations:** The partnership between Dutch Bros and a local food organization exemplifies the potential for non-profit organizations to collaborate with businesses for mutual benefit and social impact. ## Related on Trend Hunter - [Valentine's Beverage Lineups](https://www.trendhunter.com/trends/dutch-bros-2.md) - [Valentine's Day-Inspired Beverage Menus](https://www.trendhunter.com/trends/pink-velvet-mocha.md) - [Valentine's Themed Cafe Beverages](https://www.trendhunter.com/trends/dutch-bros-valentines-day.md) - [Edgy Holiday Beverage Campaigns](https://www.trendhunter.com/trends/dutch-bros-coffee.md) - [Lavender-Infused Cold Brews](https://www.trendhunter.com/trends/white-chocolate-lavender.md) - [Sweet Breakfast-Inspired Drinks](https://www.trendhunter.com/trends/breakfastinspired-drinks.md) - [Cream-Topped Energy Beverages](https://www.trendhunter.com/trends/afterglow-rebel.md) - [Sherbert-Flavored Energy Drinks](https://www.trendhunter.com/trends/sherbet-rebel.md) - [Artisan-Like Seasonal Cafe Menus](https://www.trendhunter.com/trends/dutch-bros-holiday-trio.md)