# Reverse Graffiti Freeways Dutch Ink Scrubs the Street Artistically Clean By Meghan Young | Published 2010-03-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/dutch-ink References: [neil.iaminawe](http://neil.iaminawe.com/2010/03/09/green-graffiti-in-the-reverse/258/) Seems like reverse graffiti is becoming more and more popular, as demonstrated by these [Dutch Ink](https://www.trendhunter.com/trends/flow-fountain) scrubs in South Africa. This is a good thing, however, because reverse graffiti not only adds beautiful artistic character to city walls, it also cleans them up in the process. Dutch Ink is one of the latest reverse graffiti groups that have taken up this art form. Inspired by its pioneer Paul Curtis, Dutch Ink founder Martin Pace and his band of merry cleaners have left [beautiful tree and fish murals](https://www.trendhunter.com/trends/art-by-squares) in their wake. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 37% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Reverse Graffiti Art:** Incorporating environmentally-friendly artistic designs on public spaces using the power of cleaning technology - **Environmental Street Art:** Using reverse graffiti to raise awareness and promote eco-friendly initiatives in cities and communities - **Sustainable Cleaning:** Exploring new eco-friendly ways to clean public spaces while incorporating beneficial artwork and designs ### Where This Applies - **Cleaning Services:** Innovating sustainable cleaning technologies and methods that introduce beneficial artwork in public spaces - **Eco-tourism:** Developing sustainable travel initiatives that promote environmentally-friendly urban art and design on public spaces - **Streetwear Fashion:** Integrating eco-friendly street art and designs, in collaboration with reverse graffiti artists, on sustainable and stylish street fashion products ## Related on Trend Hunter - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Digital Graffiti NFTs](https://www.trendhunter.com/trends/graffiti-wall-collection.md) - [Grime-Removing Machine Cleaners](https://www.trendhunter.com/trends/surface-coating.md) - [Artistic Spray Paint Events](https://www.trendhunter.com/trends/rusto.md) - [Decorative Removable Paints](https://www.trendhunter.com/trends/glasst.md) - [Reverse Coloring Books](https://www.trendhunter.com/trends/reverse-coloring-book.md) - [Bubblegum Street Art Buildings](https://www.trendhunter.com/trends/hubbabubbabuilding.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Enigmatic Graffiti Incidents](https://www.trendhunter.com/trends/enigmatic-graffiti.md)