# Expansive Cafe Matcha Menus The Dutch Bros. Matcha Menu Has a Wide Number of Options By Michael Hemsworth | Published 2025-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dutch-bros-matcha-menu References: [brandeating](https://www.brandeating.com/2025/05/dutch-bros-welcomes-new-matcha-drinks.html) & [dutchbros](https://www.dutchbros.com)  The Dutch Bros. Matcha menu has been launched by the brand as a series of seasonal refreshments that double down on green tea flavor by providing customers with a wide number of options to choose from this spring. The menu is packed with creamy, sweet and fruity options that are perfect for newcomers to matcha to try out by incorporating the umami green tea flavor with familiar tastes. The menu includes the [Lavender Matcha Latte](https://www.trendhunter.com/trends/cherry-almond-oat-milk-matcha-latte), Raspberry Matcha Latte, Peach Matcha Latte, Vanilla Matcha Latte, White Chocolate Matcha Latte, Paradise Matcha Lemonade, Pasionfruit Matcha Lemonade, Strawberry Matcha Lemonade and the Watermelon Matcha Lemonade. The Dutch Bros. Matcha menu will only be on offer at participating locations while supples last. Image Credit: Dutch Bros. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 74% | Activity: 81% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Matcha-infused Beverages:** A surge in matcha-infused beverages highlights growing consumer interest in creative combinations of traditional green tea with popular flavorings. - **Seasonal Drink Menus:** Expanding seasonal drink menus provide opportunities to attract new customers with novel and limited-time offerings. - **Flavor Innovation in Cafes:** Cafes are leveraging flavor innovation by integrating unique taste profiles into familiar beverage formats, appealing to adventurous palates. ### Where This Applies - **Cafe Industry:** The cafe industry continues to thrive by continuously refreshing drink offerings with diverse and trend-forward options like matcha-infused beverages. - **Tea Industry:** The rise in matcha options within cafes signals growth opportunities within the broader tea industry, driving experimentation and new consumption occasions. - **Food and Beverage Innovation:** The food and beverage innovation sector is witnessing an expansion in creatively flavored beverages, spurred by the integration of matcha into diverse drink profiles. ## Related on Trend Hunter - [Mixtape-Inspired Cafe Drinks](https://www.trendhunter.com/trends/dutch-bros-spring-menu.md) - [Fresh Matcha-Centric Beverages](https://www.trendhunter.com/trends/pret-a-manger-6.md) - [Matcha-Focused Spring Coffee Menus](https://www.trendhunter.com/trends/good-earth-coffeehouse.md) - [Mocktail-Inspired Cafe Drinks](https://www.trendhunter.com/trends/dutch-bros-coffee-menu.md) - [Matcha-Forward Superfood Menus](https://www.trendhunter.com/trends/matcha-mania.md) - [Matcha-Themed Donut Shop Menus](https://www.trendhunter.com/trends/randys-donuts-matcha-line.md) - [Refreshing Summer-Ready Beverage Expansions](https://www.trendhunter.com/trends/energy-refresher.md) - [Dairy-Free Matcha Smoothies](https://www.trendhunter.com/trends/matcha-cloud-smoothie.md) - [Matcha Tea Smoothie Bowls](https://www.trendhunter.com/trends/oakberry-matcha.md)