# Bold Cropped Logo Hoodies Adidas Originals' Dusty Pink Cropped Sweater Mixes Comfort with Style By Madison Mackay | Published 2018-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dusty-pink-cropped-sweater References: [hypebae](https://hypebae.com/2018/4/adidas-originals-ash-pearl-pink-logo-cropped-sweatshirt) & [ladyfootlocker](https://www.ladyfootlocker.com/product/adidas-originals-fashion-league-sweatshirt--womens/CE3719.html) Classic athleticwear company adidas [Originals](https://www.trendhunter.com/trends/superstar-ii-japan) released a new Dusty Pink Cropped Sweatshirt as a cozy and stylish option for the spring and summer. The new hoodie was made in the new 'Ash Pearl' dusty pink shade, constructed from a soft French terry cotton. The ribbed details placed on the cuffs and crew-neck offer a unique style and unbeatable comfort. The brand's classic Black Three Stripe detailing down the side of each arm pairs with the iconic bold logo set on the chest. Made with a relaxed and short fit, the new Dusty Pink Cropped Sweatshirt from adidas Originals mixes comfort with fashion-forward style that can be worn all summer -- available online now for $60. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 4% | Activity: 2% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Pastel Athleisure:** The trend of pastel colors in athleticwear offers unique style and comfort for the spring and summer seasons. - **Cropped Sweatshirts:** The rise of cropped sweatshirts provides a fashion-forward twist to otherwise classic athleticwear, creating disruptive innovation opportunities. - **Logo-centric Fashion:** The emphasis on bold logos in fashion enables brands to create distinctive and recognizable products that appeal to consumers seeking statement pieces. ### Industries Being Reshaped - **Fashion Retail:** The fashion retail industry can capitalize on the trend of pastel athleisure by offering a variety of pastel-colored athleticwear to meet the demand. - **Sportswear:** The sportswear industry can embrace the cropped sweatshirt trend by incorporating innovative design elements into their collections, catering to fashion-conscious consumers. - **Branding and Marketing:** Branding and marketing professionals can leverage the logo-centric fashion trend by helping businesses develop distinct and memorable brand logos that resonate with target audiences. ## Related on Trend Hunter - [Expanded Pet Apparel Capsule](https://www.trendhunter.com/trends/adidas-originals-pet-collection.md) - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Understated V-Neck Hoodies](https://www.trendhunter.com/trends/kimono-hoodie.md) - [Youth-Focused Fashion Brands](https://www.trendhunter.com/trends/youthfocused-fashion-brand.md) - [Floral-Accented Textural Sneakers](https://www.trendhunter.com/trends/atmos-pink-and-adidas.md) - [Kpop Streetwear Sporty Merch](https://www.trendhunter.com/trends/blackpink-x-paris-saintgermain.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Exclusive Hairy Textural Sneakers](https://www.trendhunter.com/trends/campus-00-1.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md)