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# Softly Sunkissed Shirts
The Dust to Dawn Sweatshirt by Rip Curl Pays Tribute to a Stunning Sight

By Erin Kirkpatrick | Published 2012-08-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dust-to-dawn-sweatshirt-by-rip-curl
References: [outblush](http://www.outblush.com/women/fashion/sweaters/dusk-to-dawn-sweatshirt) & [amazon](http://www.amazon.com/Rip-Curl-Juniors-Dusk-Hoodie/dp/B007N10FWM?tag=trenhunt0f-20)

If you cannot find the time to appreciate the beauty of a summer sunset, the Dust to Dawn Sweatshirt is a noteworthy substitute. This eye-catching sweatshirt is perfect for wear around the campfire, cottage or even for exploring the city streets.

Produced by surfer fashion brand Rip Curl, this shirt is an interesting take on [ombre-colored garments](https://www.trendhunter.com/trends/uniqlos-souffl-yarn). In comparison, it boasts a delicate dip dye color pattern. Available in both traditional sunset colors and a refreshing oceanic blue shade, ladies will not be able to resist their colorful charm. Introduce your [autumn wardrobe](https://www.trendhunter.com/trends/atelier-solana) to a splash of color-accented clothing that will have you feeling comfy and cozy.

As an added bonus, the Rip Curl Dust to Dawn Sweatshirt also features a [kangaroo pocket](https://www.trendhunter.com/trends/imogene-willie-hilts-sweatshirt) to keep your hands warm. Showcase the beauty that exists in nature in an outfit that's equally as stunning.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 15% | Activity: 15% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Ombre-colored Garments:** Opportunity to explore unique dyeing techniques to create innovative and visually appealing clothing designs.
- **Color-accented Clothing:** Opportunity to incorporate vibrant colors into clothing designs to make a bold fashion statement.
- **Kangaroo Pocket Feature:** Opportunity to enhance clothing designs with functional and stylish pockets for convenience and added aesthetic appeal.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunities in the fashion industry to create new and exciting clothing designs.
- **Textile:** Disruptive innovation opportunities in the textile industry to develop unique dyeing techniques and fabric technologies.
- **Outdoor Apparel:** Disruptive innovation opportunities in the outdoor apparel industry to create stylish and functional clothing for various activities and environments.

## Related on Trend Hunter

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- [Countryside-Inspired Natural Textile Capsules](https://www.trendhunter.com/trends/rustic-retreat.md)
