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# Sticky City Streets
London Tries Dust Suppressant to Glue Down Air Pollution

By Katie Cordrey | Published 2010-11-14 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/dust-suppressant
References: [greenbiz](http://www.greenbiz.com/news/2010/11/12/london-mayor-spray-city-streets-pollution-paste#ixzz15BcDIZQ3) & [tfl.gov.uk](http://www.tfl.gov.uk/corporate/media/newscentre/17424.aspx)

The city of London has begun spraying a ‘dust suppressant’ that sticks pollution particulates to the street so they don’t move about in the air. The pilot program will spay two traffic-laden areas with the [paint-like](https://www.trendhunter.com/trends/humidityregulating-paint) dust suppressant in an effort to reduce [air pollution](https://www.trendhunter.com/trends/urban-air-monitoring).

Sweden, Norway, Austria, Italy and Germany are among countries that have already tested the material –- a biodegradable saline solution called Calcium Magnesium Acetate -- with positive results. The dust suppressant reportedly reduces airborne particulates as much as 20 percent.

[Image Credit](http://www.flickr.com/photos/kk/62527394/sizes/z/in/photostream/)

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 52% | Activity: 62% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Air Pollution Control:** Opportunities for developing innovative solutions to reduce air pollution, such as dust suppressants, are emerging in urban areas.
- **Sustainable Urban Maintenance:** The use of biodegradable dust suppressants like Calcium Magnesium Acetate presents new possibilities for sustainable urban maintenance practices.
- **International Collaboration for Air Quality:** The positive results of dust suppressant trials in multiple countries suggest the need for increased international collaboration in addressing air quality issues.

### Where This Applies

- **Environmental Services:** The growing need for effective air pollution control measures creates opportunities for environmental services companies to develop and offer innovative solutions.
- **Infrastructure Maintenance:** Sustainable urban maintenance practices, such as the use of dust suppressants, can drive innovation and growth in the infrastructure maintenance industry.
- **Government and Policy:** Collaborative efforts to address air quality issues require government involvement and the development of policies that promote the use of innovative solutions, opening avenues for policy consultation and advocacy firms.

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