# Eccentrically Patterned Fashions Life is Never Dull with Duro Olowu Spring/Summer 2013 By Gil Cohen | Published 2013-01-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/duro-olowu-springsummer-2013 References: [apartment34](http://www.apartment34.com/2013/01/monday-work-wear-duro-olowu/) & [duroolowu](http://www.duroolowu.com/ss13photos.html) The Duro Olowu Spring/Summer 2013 collection is the dream wardrobe of any woman who can't get enough of color and [vibrant patterns](https://www.trendhunter.com/trends/vowels-1). With so many prints featured in this collection, it is hard to choose which pieces are the most exciting. There are delicate China porcelain style floral prints, [colorful abstract prints](https://www.trendhunter.com/trends/wild-rose-sparrow) that are reminiscent of famous paintings, black and white striping with purple accents, psychedelically colored animal prints, and patchwork paisley designs. Even the garments with solid colors make a statement with bold cuts and fantastic frills. This collection is definitely for those who want to show off their playful side. The best part about the Duro Olowu Spring/Summer 2013 collection is that the pieces are completely wearable due to their [comfortable fit and casual tailoring](https://www.trendhunter.com/trends/reformation-spring-2025), making them completely office-appropriate. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 60% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Vibrant Prints:** Disruptive innovation opportunity: Develop innovative printing technologies to create vibrant and unique patterns on clothing. - **Bold Cuts:** Disruptive innovation opportunity: Explore new cutting techniques in fashion design for creating bold and dramatic silhouettes. - **Casual Tailoring:** Disruptive innovation opportunity: Combine casual and comfortable tailoring with high-fashion aesthetics to cater to the demands of office-appropriate attire. ### Where This Applies - **Textile Printing:** Disruptive innovation opportunity: Develop advanced textile printing technologies to create intricate and vibrant patterns on fabrics. - **Fashion Design:** Disruptive innovation opportunity: Experiment with unconventional cutting techniques and silhouettes to push the boundaries of traditional fashion design. - **Workwear Fashion:** Disruptive innovation opportunity: Blend casual tailoring and comfort with fashionable elements to redefine the concept of office-appropriate attire. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md)