# Durian-Powered Skincare Durrianar by SQ Shares the Superfood Benefits of Durian for Skin By Laura McQuarrie | Published 2022-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/durian-for-skin References: [bangkokpost](https://www.bangkokpost.com/thailand/pr/2192919/thailands-first-and-only-durian-skincare-durrianar-by-sq-launched-in-asean) & [durrianar](https://www.durrianar.com/product/) Durian is known as the King of the Fruits and Durrianar by [SQ](https://www.trendhunter.com/trends/oakley-jacket) is Thailand's first and only skincare brand that puts a focus on durian for skin. This [superfood ingredient](https://www.trendhunter.com/trends/rms-skincare) is loaded with [antioxidants, vitamins and minerals](https://www.trendhunter.com/trends/appleinfused-skincare) to deliver deep nourishment and combat visible signs of aging. The brand creates skincare that supports all skin types and some of the functional solutions in its product portfolio include the Golden Durian Facial Mask, the Jelly Sleeping Mask and the Multi-Action Day Cream. Durrianar by SQ sets itself apart by using not just the durian fruit but also the flower, harvesting the extract of young durian shoots and cold pressing them to preserve bioactive properties. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 52% | Activity: 59% | Freshness: 12% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Durian-powered Skincare:** Durrianar by SQ shares the benefits of durian on skincare through various products to combat visible signs of aging. - **Bioactive Skincare:** Durrianar by SQ preserves bioactive properties of young durian shoots to unlock their benefits. - **Superfood Skincare:** Durian is a superfood ingredient packed with antioxidants, vitamins, and minerals for deep nourishment and protection against aging. ### Industries Being Reshaped - **Cosmetics Industry:** Cosmetics industry could benefit from incorporating superfood ingredients like durian into their products. - **Natural Beauty Industry:** Durrianar by SQ's use of bioactive extract from durian shoots fits in the natural and organic beauty industry trend. - **Sustainability:** Durrianar by SQ's use of durian flower instead of waste byproducts highlights the shift towards sustainable beauty. ## Related on Trend Hunter - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Durian-Based Wet Wipes](https://www.trendhunter.com/trends/sustainable-wet-wipes.md) - [Indian Superfood Skincare](https://www.trendhunter.com/trends/suyu.md) - [Breakthrough Botanical Skincare](https://www.trendhunter.com/trends/purdori.md) - [Superfood Pittaya Snacks](https://www.trendhunter.com/trends/soul-fruit.md) - [Superfruit Bodycare Collections](https://www.trendhunter.com/trends/acerola-cherry-collection.md) - [Dual-Action Avocado Skincare](https://www.trendhunter.com/trends/2-in-1-cleanser-exfoliator.md) - [Spice-Based Skin Products](https://www.trendhunter.com/trends/bonjou-beauty.md) - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md)