# Asian Fruit-Infused QSR Desserts These Durian Desserts at McDonald's Malaysia are Limited-Edition By Michael Hemsworth | Published 2018-08-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/durian-dessert References: [brandeating](https://www.brandeating.com/2018/08/mcdonalds-serves-up-new-durian-hotcakes-and-sundaes-in-malaysia.html) & [mcdonalds.my](https://www.mcdonalds.com.my) These durian desserts have been introduced by [McDonald's Malaysia](https://www.trendhunter.com/trends/get-hooked-menu) as a series of menu items to offer patrons a new way to enjoy the popular fruit. The menu lineup of durian treats includes the new [D24 Durian McFlurry](https://www.trendhunter.com/trends/hersheys-smores-mcflurry), the D24 Durian Sundar and the D24 Durian Hotcake, which are all infused with ample amounts of real durian fruit in the mix. This comes as a distinctly regional offering as [durian is a popular fruit](https://www.trendhunter.com/trends/durian-coffee) in many parts of Southeast Asia yet isn't favored by many in other parts of the world like Europe of the US. The McDonald's Malaysia durian desserts will be available for a limited time only at participating locations in Malaysia and boast a cheery color that further enhances the satisfying nature of the treat. Image Credit: McDonald's Malaysia ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 11% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Fruit-infused QSR Desserts:** Opportunity for other quick-service restaurants to explore fruit-infused desserts to cater to regional fruit preferences. - **Limited-edition Menu Items:** Potential for restaurants to create limited-edition menu items to generate excitement and drive sales. - **Regional Fruit Exclusivity:** Opportunity for businesses to leverage regional fruit preferences and create exclusive menu items for specific markets. ### Who This Affects Most - **QSR (quick-service Restaurants):** Quick-service restaurants can innovate their dessert offerings by infusing popular regional fruits to cater to local preferences. - **Food and Beverage:** Food and beverage companies can explore the use of limited-edition menu items to create buzz and attract customers. - **Hospitality:** Hotels and resorts in Southeast Asia can incorporate regional fruits like durian into their dessert menus to provide unique dining experiences to guests. ## Related on Trend Hunter - [Creamy QSR Dessert Offerings](https://www.trendhunter.com/trends/yubari-melon.md) - [Pineapple-Infused QSR Desserts](https://www.trendhunter.com/trends/pineapples-aplenty.md) - [QSR Mango Desserts](https://www.trendhunter.com/trends/mcdonalds-india.md) - [Cartoon-Themed QSR Desserts](https://www.trendhunter.com/trends/mcdonalds-indonesia.md) - [Banana Purée Hand Pies](https://www.trendhunter.com/trends/asian-sweets.md) - [Regional Ice Cream Desserts](https://www.trendhunter.com/trends/mcdonalds-japan-mcflurry.md) - [Celebratory QSR Dessert Offerings](https://www.trendhunter.com/trends/three-dessert-items.md) - [Fried QSR Pineapple Fritters](https://www.trendhunter.com/trends/pineapple-fritters.md) - [Frozen Fruit QSR Treats](https://www.trendhunter.com/trends/mcfreezy.md)