# Clever Ad Looks Tame To The Innocent Durex: Whatever is On Your Mind By mediterranean | Published 2008-03-01 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/durex-whatever-on-your-mind References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/02/durex-whatevere-on-your-mind.html) With the saturation of over-sexualized and provocative ads in the media these days, it is actually refreshing to see this fun and stylishly cool ad campaign from famous condom brand [Durex](https://www.trendhunter.com/trends/durex-condoms1). The campaign is a fun play on the 'no pun intended' phrases and images we usually joke around with our mates. A cock (male chicken), bone (boner), beaver, billiard balls going in the hole, cherry, wiener sausage, hands presenting you with a head (giving head), pearl necklace.... The video comes with a soothing fun soundtrack that adds another dimension of cool. The video was directed by Sergi Sanchez who also did the print ad illustrations for [McCann Erickson Advertising Agency](https://www.trendhunter.com/trends/smirnoff-ice-drops), Milan, Italy. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 77% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Clean Ad Campaigns:** An opportunity exists for companies to create clean ad campaigns in industries notorious for provocative content. - **Pun-based Advertising:** Companies can take advantage of the fun and playful nature of puns to create advertising campaigns that grab attention and stand out amongst competitors. - **Soundtrack-driven Advertising:** Using a well-crafted soundtrack can create a more immersive and emotionally impactful advertising experience for viewers. ### Where This Applies - **Intimacy Products:** Intimacy product companies can embrace clean advertising campaigns to distinguish themselves amongst their more provocative competitors. - **Nightlife:** Nightlife establishments can play with pun-based advertising campaigns to convey a fun and cheeky vibe to potential patrons. - **Marketing and Advertising:** Marketing and advertising agencies can explore the use of soundtracks in their campaigns to create a more engaging experience for viewers. ## Related on Trend Hunter - [Fuss-Free Condom Deliveries](https://www.trendhunter.com/trends/durex-condoms1.md) - [Valentine's Day Prophylactic Campaigns](https://www.trendhunter.com/trends/durex-afterglow-campaign.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)