# Synchronizing Contraception Campaigns Durex Performax Intense Harmonizes You & Your Partner By Katherinev123 | Published 2012-01-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/durex-performax-intense References: [campaignlive](http://www.campaignlive.co.uk/go/news/article/1113532/durex-campaign-promises-help-couples-sync/) & [eurorscglondon](http://www.eurorscglondon.co.uk/) To promote the new [Durex](https://www.trendhunter.com/trends/durex-afterglow-campaign) Performax Intense condom, Durex -- a brand owned by [Reckitt Benckiser](https://www.trendhunter.com/trends/mucinex-no-regrets) -- has released an integrated campaign comprising social media and a TV spot. The Durex Performax Intense commercial showcases two turntables; one is pink and the other blue, representing a male and female. The records begin to turn as Marvin Gaye's 'Let's Get it On' plays on each turntable but at different speeds. However, the two records slowly begin to synchronize, which is meant to demonstrate how the Durex Performax Intense condom "speeds her up" and "slows him down." Watch the commercial [here](http://www.campaignlive.co.uk/go/news/article/1113532/durex-campaign-promises-help-couples-sync/). As for the social media component, Durex will launch a [Facebook](https://www.trendhunter.com/trends/hardees-show-us-your-meemaws) game in which partners play together to speed up or slow down well-known music tracks. For couples to continue to the next level in the game, each track must be synchronized for at least 10 seconds. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 59% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Integrated Campaigns for Contraception Products:** There is an opportunity for integrating social media and other marketing channels to promote contraception products. - **New Contraception Products with Creative Features:** There is an opportunity for creating new contraception products with features to enhance sexual experience. - **Gamification of Contraception Education:** There is an opportunity to gamify education about contraception and safe sex practices through social media platforms. ### Sectors Adopting This - **Pharmaceutical:** The pharmaceutical industry could integrate social media and other marketing channels to promote contraception products. - **Sex Toy:** The sex toy industry could create new products that enhance the sexual experience while providing contraception protection. - **Education:** The education industry could explore gamification of contraception education on social media platforms. ## Related on Trend Hunter - [Valentine's Day Prophylactic Campaigns](https://www.trendhunter.com/trends/durex-afterglow-campaign.md) - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Revolutionary Material Condoms](https://www.trendhunter.com/trends/durex-intensity.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Intimacy-Redefining Promotional Campaigns](https://www.trendhunter.com/trends/lover-set.md) - [Sexual Wellness Streetwear Collabs](https://www.trendhunter.com/trends/goat-condom.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md)