# Blushing Food Adverts The Durex Ice Cream Ad Recreates Lasting Pleasure From the Senses By Erin Fox | Published 2015-02-02 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/durex-ice-cream-ad References: [adeevee](http://www.adeevee.com/2014/12/durex-ice-cream-bar-lollipop-print/) & [durex](https://www.durex.com/pages/default.aspx) The [Durex](https://www.trendhunter.com/trends/durex-afterglow-campaign) [Ice Cream](https://www.trendhunter.com/trends/miniwinmonday) ad simulates the pleasure of the brand's Extra Long Pleasure Condoms. The [anatomical replicated ice cream bar](https://www.trendhunter.com/trends/hagendazs-stickbars) and lollypop showcase a woman licking each, ever so sensually. These print ads are meant to scream pleasure and enjoyment. Be that as it may, the adverts quickly catch your eye and draw you in. This isn't the first time Durex has created racy advertisements to peak the consumer's interest. In the past, Durex has created [rubber animal intercourse ads](http://www.trendhunter.com/trends/durex-get-it-on-ad-features-a-condom-bunny-threesome), [cocky condom campaigns](http://www.trendhunter.com/trends/durex-xxl) and more. Durex is no stranger of playing with fire when marketing to their consumers. The Durex Ice Cream ad is one of many racy advertisements from the brand, however, we but this is on the safer side. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 75% | Activity: 26% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Provocative Advertisements:** Durex's racy ads push boundaries and could inspire other brands to create provocative ads. - **Sensual Marketing:** Marketing that appeals to the senses could become more prevalent in the advertising industry. - **Anatomical Replication:** Products that are designed to resemble human anatomy could gain popularity in the food industry. ### Industries Being Reshaped - **Advertising Industry:** The advertising industry could benefit from creating provocative and sensory appealing ads like Durex - **Food Industry:** The food industry could explore creating products that are designed to resemble human anatomy in order to generate buzz and excitement - **Sexual Wellness Industry:** The sexual wellness industry could benefit from marketing campaigns that emphasize pleasure and enjoyment like Durex's Ice Cream ad. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Valentine's Day Prophylactic Campaigns](https://www.trendhunter.com/trends/durex-afterglow-campaign.md) - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Fuss-Free Condom Deliveries](https://www.trendhunter.com/trends/durex-condoms1.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Carefree Ice Cream Campaigns](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign.md) - [Revolutionary Material Condoms](https://www.trendhunter.com/trends/durex-intensity.md) - [Mood-Themed Frozen Treats](https://www.trendhunter.com/trends/magnum-1.md) - [Blended Flavor Ice Creams](https://www.trendhunter.com/trends/magnum-remix.md)