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# Orgasmic Space Ads
Durex Will Make You Scream So Loud

By Ayman | Published 2009-05-05 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/durex-astronouts
References: [coloribus](http://www.coloribus.com/paedia/prints/2009/05/04/305802/) & [durex](http://www.durex.com/)

Now here’s an [exaggerated ad](https://www.trendhunter.com/trends/kiehls-response). The [Durex female orgasm enhancer](https://www.trendhunter.com/trends/the-durex-blocker) is so effective, it will make you scream so loud in pleasure, the astronauts floating in space will hear you…

Yeah, it’s a bit far-fetched. But I have to give them props for [originality and fun factor](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it).

The ad is created by morrisjones&co;, Gauteng, South Africa with creative director Margarita Karvouniaris, art director Ana Nicole Rocha, copywriter Toni-Lee Cheiman, and illustrator Wayne Troskie, Dxf Extreme Effects.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 34% | Activity: 37% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Key Themes Behind This Trend

- **Exaggerated Ads:** Disruptive innovation opportunity: Create exaggerated ads that push the boundaries of creativity and humor to captivate audiences.
- **Originality and Fun Factor:** Disruptive innovation opportunity: Infuse ads with originality and a fun factor that surprises and engages viewers, leaving a lasting impression.
- **Creative Collaboration:** Disruptive innovation opportunity: Foster creative collaborations between different artistic disciplines, such as illustration, copywriting, and design, to bring unique concepts to life.

### Where This Applies

- **Advertising:** Disruptive innovation opportunity: Innovate in the advertising industry by breaking conventional boundaries and creating ads that stand out and resonate with viewers.
- **Sexual Wellness:** Disruptive innovation opportunity: Explore playful and unconventional approaches to marketing sexual wellness products, challenging societal taboos and promoting open conversations.
- **Creative Agencies:** Disruptive innovation opportunity: Encourage creative agencies to embrace bold and imaginative ideas, pushing the limits of advertising creativity in partnership with brands.

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