# Exhilarating Apocalyptic Releases The Durex Apocalypse Campaign Encourages People to 'Bang' It Out By Elise Ying-Hei Ho | Published 2012-12-15 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/durex-apocalypse-campaign References: [designtaxi](http://designtaxi.com/news/354729/Durex-Gets-Into-The-End-Of-The-World-Spirit/) & [thiswolf](http://www.thiswolf.com/post/37740620913/adverts-for-the-end-of-the-world-the-mayans) The end of the world is nearing, according to the Mayans, so it's encouraged that by December 21, 2012, people bang it out as much as possible according to the [Durex](https://www.trendhunter.com/trends/durex-afterglow-campaign) apocalypse campaign by Daniel James Evans. The fake ads created by Evans include [cheeky remarks](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it) and illicit puns on the arrival of the Mayan-predicted end-of-the-world, the Durex apocalypse campaign encourages users to take their time and make it count since "the end of the world doesn't come quickly," so neither should they. Evans does a remarkable job highlighting the "coming" of the end of the world and as these may be the last intimate moments spent with a loved one, stranger or self, why shouldn't it be one of the most exhilarating releases ever? ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 54% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Apocalyptic Marketing:** Opportunity for businesses to create provocative and daring marketing campaigns around predicted apocalyptic events. - **Sexual Health Promotion:** Opportunity for companies to create sex-positive campaigns that encourage sexual health and satisfaction. - **Humorous Advertising:** Opportunity for brands to use humor to engage with consumers and create memorable campaigns. ### Who This Affects Most - **Condom Industry:** Opportunity for condom companies to produce special edition end-of-the-world themed products. - **Advertising Industry:** Opportunity for advertising agencies to create bold and daring campaigns that stand out in a crowded market. - **Sexual Health Industry:** Opportunity for companies in the sexual health space to promote a healthy and positive approach to sexuality. ## Related on Trend Hunter - [Valentine's Day Prophylactic Campaigns](https://www.trendhunter.com/trends/durex-afterglow-campaign.md) - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Fuss-Free Condom Deliveries](https://www.trendhunter.com/trends/durex-condoms1.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md)