# Galactic Punk Streetwear Durag Dev Launches His First Luxury Fashion Label, LVXWA By Niko Pajkovic | Published 2022-02-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/durag-dev References: [hypebeast](https://hypebeast.com/2022/2/durag-dev-streetwear-brand-lvxwa-collection-drop-milly-group) & [lvxwa](https://lvxwa.com/password) Los Angeles-based designer Durag Dev, known for creating the iconic '[Gucci Durag](https://www.trendhunter.com/trends/la-famiglia-collection),' has launched a [luxury streetwear brand](https://www.trendhunter.com/trends/pacsun-x-formula-1) called LVXWA. The new label will launch with '[Collection 000](https://www.trendhunter.com/trends/serena-williams-x-factor-collection),' a concise capsule inspired by Dev's time in Japan. Of course, the new collection prominently features Dev's now-famous clothing print -- a unique pattern inspired by his own full-body tattoos. More specifically, 'Collection 000' will consist of a wide range of items including pullover hoodies, knit sweaters, t-shirts, and sweatpants. According to Dev, all of the items are intended to deliver a “galactic punk” aesthetic inspired by edgy Japanese fashion and the patterns of the universe. No doubt, the collection's highlight pieces are the draping two-piece uniforms, which arrive in black and white or black and red colorways. Image Credit: LVXWA ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 76% | Activity: 64% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Key Themes Behind This Trend - **Luxury Streetwear:** Luxury streetwear is becoming increasingly popular, creating an opportunity for designers to elevate streetwear into high fashion. - **Unique Clothing Prints:** Featuring unique prints on clothing, such as Dev's pattern inspired by tattoos, allows designers to bring a new level of art and personalization to their garments. - **Galactic Punk Aesthetic:** The incorporation of a 'galactic punk' aesthetic into fashion creates a new trend that plays with technology, space, and rebellion. ### Where This Applies - **Fashion:** The fashion industry can benefit from incorporating the luxury streetwear trend and experimenting with unique prints and new aesthetics. - **Japanese Fashion:** The influence of Japanese fashion can be seen in LVXWA's 'Collection 000,' inviting designers to explore this market and incorporate its distinctive style in their designs. - **Tattoo Art:** Tattoo art can inspire fashion designers to create unique clothing prints that reflect the wearer's individuality and personal style. ## Related on Trend Hunter - [Edgy Accessible Collections](https://www.trendhunter.com/trends/the-black-edit.md) - [Rapper-Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/p-by-gunna-collection.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Urban Luxe Streetwear Collections](https://www.trendhunter.com/trends/from-the-row-to-the-road.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Dragon-Infused Streetwear Capsules](https://www.trendhunter.com/trends/blackeyepatch-2.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Designer Fashion Collabs](https://www.trendhunter.com/trends/comme-des-garons-gdragon.md)