# Wireless Phone-Charging Accessories Duracell Unveils its Duracell Powermat Adapter at CES 2014 By Angela Rajic | Published 2014-01-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/duracell-powermat-dongle References: [ces.cnet](http://ces.cnet.com/8301-35299_1-57616831/duracell-demos-starbucks-powered-phone-charging-at-ces/) & [duracellpowermat](http://www.duracellpowermat.com/) [Duracell](https://www.trendhunter.com/trends/duracell-m150-portable-power-station) showcased its updated Duracell Powwermat wireless charging technology at CES 2014. Wireless charging is still in its infancy due to expensive technology required to operate them. Many individuals do not have the correct phone case to use the Duracell Powermat. Duracell's solution is a series of 'dongles,' charging receivers that plug into any [Apple](https://www.trendhunter.com/trends/sense3-wireless-charging-pad) 30-pin, Lightening or Micro USB port so consumers can access the charging stations, which are currently tabletop embedded. Duracell worked with [Starbucks](https://www.trendhunter.com/trends/Mood-based-AI-product-discovery) to install the tabletop Duracell Powermats and loan out the receivers so customers could try out the charging stations for themselves while having a coffee or a snack. The Powermat receiver is a huge step forward for wireless charging technology, an affordable -- estimated purchase cost is $10 a receiver -- way to charge your phone while you eat. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 71% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Wireless Charging:** Duracell's Powermat Adapter showcases the growth and potential of wireless charging technology in the market. - **Charging Accessories:** Expansion of charging receiver 'dongles' represents a disruptive innovation opportunity for companies to create new and improved charging accessories for consumer electronics. - **Mobile Convenience:** Duracell's Powermat brings mobile convenience to customers, presenting disruptive innovation opportunities for companies to offer innovative solutions for mobile devices. ### Industries Being Reshaped - **Consumer Electronics:** Companies selling mobile phones and other consumer electronics that require charging, can benefit from offering their customers add-on charging accessories. - **Hospitality:** Companies in the hospitality industry, such as hotels, restaurants, and cafes, can explore the potential for wireless charging stations as an added service to their customers. - **Retail:** Retail stores can create disruptive innovation by offering easy access to charging stations to attract customers and keep them in their stores longer. ## Related on Trend Hunter - [Efficient Wireless Charging Accessories](https://www.trendhunter.com/trends/wireless-charging-accessories.md) - [Wireless Peripheral-Charging Mousepads](https://www.trendhunter.com/trends/powermat-pro-duo.md) - [Wireless Charging Innovations](https://www.trendhunter.com/trends/wireless-powers.md) - [Outlet-Mounted Wireless Chargers](https://www.trendhunter.com/trends/wireless-charging-adapter.md) - [Donut Phone Chargers](https://www.trendhunter.com/trends/vstmrke.md) - [Large Wireless-Charging Desk Mats](https://www.trendhunter.com/trends/zagg-desk-mat.md) - [Angular Wireless Charging Platforms](https://www.trendhunter.com/trends/wireless-charging-platform.md) - [Desk-Compatible Wireless Charger Pads](https://www.trendhunter.com/trends/invisible-charger.md) - [Tech-Friendly Desk Mats](https://www.trendhunter.com/trends/wireless-charging-desk-mat.md)