# Rapper-Endorsed Chargers Jay-Z Appears in Duracell Powermat 24-Hour Power System Commercial By Katherinev123 | Published 2012-07-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/duracell-powermat-24hour References: [popsop](http://popsop.com/57191) & [duracellpowermat.us](http://www.duracellpowermat.us/en-US/wireless-charging-products-24-hour-power-system) To promote its new [Duracell](https://www.trendhunter.com/trends/duracell-m150-portable-power-station) Powermat 24-Hour Power System, a [wireless charger](https://www.trendhunter.com/trends/al-charger) that keeps your mobile powered up while you're out and about, Duracell has enlisted the help of [rap star Jay-Z](https://www.trendhunter.com/trends/make-your-gameday-epic) to appear in its latest ad campaign. The campaign includes this commercial, which focuses on Duracell's 'always powered' concept, showing a guy going about his day-to-day business without losing power on his cellphone. A battery icon floats around him, indicating that his phone is either fully or mostly charged, while others in the commercial have dangerously low battery levels. Jay-Z appears at the end of the spot, grabbing his own Duracell Powermat 24-Hour Power System charger from the main character and saying, "Never be powerless." While the Duracell Powermat 24-Hour Power System is currently only available in New York and online, the brand plans to roll it out nationally by the fall. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 30% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Wireless Charging:** The trend of wireless charging technology is gaining traction, providing opportunities for disruptive innovations in the power industry. - **Celebrity Endorsements:** The use of celebrity endorsements in advertising campaigns presents opportunities for disruptive innovation in marketing and branding strategies. - **Always Powered:** The concept of constant power supply for mobile devices is becoming increasingly important, creating opportunities for disruptive innovations in battery technology. ### Sectors Adopting This - **Technology:** The technology industry can explore disruptive innovation in wireless charging devices and solutions. - **Advertising:** The advertising industry can leverage celebrity endorsements to create disruptive and impactful marketing campaigns. - **Energy:** The energy industry can explore disruptive innovation in battery technology to provide efficient and long-lasting power solutions for mobile devices. ## Related on Trend Hunter - [Animated Charging Cable Collections](https://www.trendhunter.com/trends/pill-people.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Smartphone-Charging Lemonade Cups](https://www.trendhunter.com/trends/panera-charged-up-cup.md) - [Solar-Powered Headphones](https://www.trendhunter.com/trends/rpt02-sol.md) - [Rapid Phone Charging Solutions](https://www.trendhunter.com/trends/swapperys-external-smartphone-battery.md) - [Compact Capacious Tech Chargers](https://www.trendhunter.com/trends/mophie-powerstation-pro-ac.md) - [Rapper-Designed Earbuds](https://www.trendhunter.com/trends/zne-01.md) - [Oversized Battery Power Banks](https://www.trendhunter.com/trends/duracell-m150-portable-power-station.md) - [Rolling Technology Chargers](https://www.trendhunter.com/trends/freestyle-wireless-charger.md)