# Ultra-Durable Summer Footwear Sol Bounce Flip-Flops, Slides and Water Shoes Boast Lasting Comfort By Laura McQuarrie | Published 2019-11-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/durable-summer-footwear References: [prnewswire](https://www.prnewswire.com/news-releases/totes-isotoner-launches-new-summer-footwear-line-totes-sol-bounce-made-with-everywear-technology-300963915.html) & [totes](https://www.totes.com/) totes is introducing Sol Bounce summer footwear for men, women and kids as an innovation that specifically addresses the feel of shoes becoming less comfortable over time. The all-new [flip-flops, slides and water shoes](https://www.trendhunter.com/trends/kane-revive-ac) feature patent-pending Everywear technology, which is described as "virtually 'wear-proof' and never loses its original cushioning." Everywear technology first appeared last year in the totes Cirrus [rain boots](https://www.trendhunter.com/trends/rainproofstyle-sneakers). Everywear boasts eight "superpowers," including extreme [lasting comfort](https://www.trendhunter.com/trends/comfort-recovery-slide), virtual weightlessness, the ability to be resealed if punctured and lifetime durability, plus other waterproof, scuff-resistant and antimicrobial qualities. In 2020, the totes Sol Bounce summer footwear styles will begin appearing in major retailer stores, offering a comfortable way for people to keep a spring in their step during the warm weather and wet conditions. Image Credit: totes-Isotoner ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 21% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Everywear Technology Footwear:** The use of the innovative Everywear technology in footwear provides ultra-durability and lasting comfort for consumers. - **Wear-proof Footwear:** The development of footwear that is 'virtually wear-proof' through the use of cutting-edge materials is an opportunity to disrupt the footwear industry. - **Lifetime Durability:** The trend towards ultra-durable footwear that guarantees lifetime durability is an opportunity for companies to tap into the market demand for sustainable products. ### Who This Affects Most - **Footwear:** The introduction of ultra-durable summer footwear with Everywear technology has disrupted the traditional footwear industry and presents a new market segment for consumers. - **Outdoor Gear:** The integration of ultra-durable and long-lasting materials in outdoor gear could revolutionize the industry by offering consumers a more sustainable and cost-effective solution. - **Sustainability:** The trend towards developing sustainable and long-lasting products, such as ultra-durable footwear with Everywear technology, presents a valuable opportunity for sustainable industry innovators. ## Related on Trend Hunter - [Halocline Waterproof Shoes](https://www.trendhunter.com/trends/waterproofshoe.md) - [Stylish Slide Designs](https://www.trendhunter.com/trends/stylish-slide.md) - [Backless Comfort Shoes](https://www.trendhunter.com/trends/moondeck.md) - [Chic Comfort-Focused Sliders](https://www.trendhunter.com/trends/comfort-recovery-slide.md) - [Comfortable Spring-Forward Footwear](https://www.trendhunter.com/trends/clarks-offers-spring-comfort.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Movement-Focused Womens Footwear](https://www.trendhunter.com/trends/fitflop.md) - [Cruelty-Free Slip-On Footwear](https://www.trendhunter.com/trends/malibu-sandals.md) - [Lifestyle Foam-Based Sandals](https://www.trendhunter.com/trends/new-balance-sandal.md)