# Highly Durable Lightning Cables Zendure's SuperCord Has Proven to Be Incredibly Trustworthy By Kalin Ned | Published 2018-09-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/durable-lightning-cables References: [youtube](https://www.youtube.com/watch?v=TFarzNtc8Cw&feature=youtu.be) & [zendure](http://www.zendure.com) [Zendure's](https://www.trendhunter.com/trends/superbase-pro) durable lightning cable is bound to be popular with consumers as everyone can relate to flimsy and breakable phone charging extensions. Aiming to address this annoying issue, the company launches SuperCord and markets it as "the most durable [...] ever made." Zendure's product is braided with [Kevlar](https://www.trendhunter.com/trends/rugged-iphone-case) and Nylon. The durable lightning cable is tested to withstand over 50,000 times of 180-degree bending, which is 10 times more than ordinary charging cords. In fact, in a [YouTube](https://www.trendhunter.com/trends/magtame) video, the SuperCord is seen pulling a car! The cable ensures high-speed charging for devices, as well as a lifetime warranty. In addition, Zendure's SuperCord is made with an aesthetic design-forward approach — the piece includes a stainless steel connector and an integrated leather strap. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 6% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Durable Charging Cables:** Opportunities for companies to innovate charging cables with durable materials and designs. - **Kevlar and Nylon Technology:** Innovative materials that can be applied across multiple product categories to increase durability. - **Lifetime Warranty Offerings:** Opportunities to differentiate products through extended warranty offerings and build trust with consumers. ### Industries Being Reshaped - **Consumer Electronics:** Opportunities to innovate within the consumer electronics industry by creating more durable and reliable products. - **Automotive:** Opportunities to incorporate durable materials like Kevlar and Nylon in automotive products to increase reliability and extend product life. - **Fashion Accessories:** Opportunities for companies to create sustainable and durable fashion accessories and market them as long-lasting and environmentally friendly. ## Related on Trend Hunter - [Stylishly Reliable Charging Cables](https://www.trendhunter.com/trends/beats-cables.md) - [Magnetic Charging Innovations](https://www.trendhunter.com/trends/connect-pro-cable.md) - [Rugged Keychain Connectivity Cables](https://www.trendhunter.com/trends/nomad-chargekey-v2.md) - [Durable Device Connection Keychains](https://www.trendhunter.com/trends/the-nomad-chargekey.md) - [Folding Multi-Position Charger Cables](https://www.trendhunter.com/trends/keychain-charger-cable.md) - [Durable Sustainable Accessories](https://www.trendhunter.com/trends/fairphone-1.md) - [Recycled Quick Charge Cables](https://www.trendhunter.com/trends/nimble-powerknit-cables.md) - [Multipurpose Magnetic Cables](https://www.trendhunter.com/trends/supercalla-cable.md) - [Multipurpose Charging Cables](https://www.trendhunter.com/trends/zeusx-go-ultra.md)